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This paper aims to shed some light on the concept of virality - especially in social networks - and to provide new insights on its structure. We argue that: (a) virality is a phenomenon strictly connected to the nature of the content being…

Computation and Language · Computer Science 2015-03-20 Marco Guerini , Carlo Strapparava , Gozde Ozbal

Virality of online content on social networking websites is an important but esoteric phenomenon often studied in fields like marketing, psychology and data mining. In this paper we study viral images from a computer vision perspective. We…

Social and Information Networks · Computer Science 2016-11-17 Arturo Deza , Devi Parikh

Online Social Networks explode with activity whenever a crisis event takes place. Most content generated as part of this activity is a mixture of text and images, and is particularly useful for first responders to identify popular topics of…

Social and Information Networks · Computer Science 2016-10-26 Prateek Dewan , Varun Bharadhwaj , Aditi Mithal , Anshuman Suri , Ponnurangam Kumaraguru

The extensive use of social media in the diffusion of information has also laid a fertile ground for the spread of rumors, which could significantly affect the credibility of social media. An ever-increasing number of users post news…

Information Retrieval · Computer Science 2020-08-05 Abderrazek Azri , Cécile Favre , Nouria Harbi , Jérôme Darmont

Understanding the factors that impact the popularity dynamics of social media can drive the design of effective information services, besides providing valuable insights to content generators and online advertisers. Taking YouTube as case…

Social and Information Networks · Computer Science 2014-10-20 Flavio Figueiredo , Jussara M. Almeida , Marcos André Gonçalves , Fabrício Benevenuto

The flux of visitors through popular places undoubtedly influences viral spreading -- from H1N1 and Zika viruses spreading through physical spaces such as airports, to rumors and ideas spreading though online spaces such as chatrooms and…

Populations and Evolution · Quantitative Biology 2017-06-29 Pedro D. Manrique , Chen Xu , Pak Ming Hui , Neil F. Johnson

This study examines Facebook and YouTube content from over a thousand news outlets in four European languages from 2018 to 2023, using a Bayesian structural time-series model to evaluate the impact of viral posts. Our results show that most…

Social and Information Networks · Computer Science 2024-07-19 Emanuele Sangiorgio , Niccolò Di Marco , Gabriele Etta , Matteo Cinelli , Roy Cerqueti , Walter Quattrociocchi

Online socio-technical systems can be studied as proxy of the real world to investigate human behavior and social interactions at scale. Here we focus on Instagram, a media-sharing online platform whose popularity has been rising up to…

Social and Information Networks · Computer Science 2017-03-07 Emilio Ferrara , Roberto Interdonato , Andrea Tagarelli

Information flows are the result of a constant exchange in Online Social Networks (OSNs). OSN users create and share varying types of information in real-time throughout a day. Virality is introduced as a term to describe information that…

Social and Information Networks · Computer Science 2018-01-17 Giannis Haralabopoulos , Ioannis Anagnostopoulos , Sherali Zeadally

Despite the increasingly important role played by image memes, we do not yet have a solid understanding of the elements that might make a meme go viral on social media. In this paper, we investigate what visual elements distinguish image…

Human-Computer Interaction · Computer Science 2021-01-19 Chen Ling , Ihab AbuHilal , Jeremy Blackburn , Emiliano De Cristofaro , Savvas Zannettou , Gianluca Stringhini

Online social networks provide a medium for citizens to form opinions on different societal issues, and a forum for public discussion. They also expose users to viral content, such as breaking news articles. In this paper, we study the…

Social and Information Networks · Computer Science 2022-04-11 Sijing Tu , Stefan Neumann

In the midst of the influencer marketing boom, more and more companies are shifting resources from real to virtual (or computer-generated) influencers. But while virtual influencers have the potential to engage consumers and drive action,…

Computers and Society · Computer Science 2023-01-25 Giovanni Luca Cascio Rizzo , Jonah Berger , Francisco Villarroel

Current models for predicting social media virality rely heavily on static textual and structural features, effectively ignoring the highly dynamic nature of trend signals. We study whether real-world attention signals can improve the…

Machine Learning · Computer Science 2026-05-06 Sarvagya Somvanshi , Mohan Xu , Rakhi Chadalavada , Nathan Canera

A main characteristic of social media is that its diverse content, copiously generated by both standard outlets and general users, constantly competes for the scarce attention of large audiences. Out of this flood of information some topics…

Physics and Society · Physics 2011-12-21 Chunyan Wang , Bernardo A. Huberman

An increasing portion of modern socializing takes place via online social networks. Members of these communities often play distinct roles that can be deduced from observations of users' online activities. One such activity is the sharing…

Social and Information Networks · Computer Science 2016-11-17 Francis T. O'Donovan , Connie Fournelle , Steve Gaffigan , Oliver Brdiczka , Jianqiang Shen , Juan Liu , Kendra E. Moore

Information spread in social media depends on a number of factors, including how the site displays information, how users navigate it to find items of interest, users' tastes, and the `virality' of information, i.e., its propensity to be…

Social and Information Networks · Computer Science 2015-02-03 Jeon-Hyung Kang , Kristina Lermam

We study learning on social media with an equilibrium model of users interacting with shared news stories. Rational users arrive sequentially, observe an original story (i.e., a private signal) and a sample of predecessors' stories in a…

Theoretical Economics · Economics 2026-03-10 Krishna Dasaratha , Kevin He

The study of virality and information diffusion online is a topic gaining traction rapidly in the computational social sciences. Computer vision and social network analysis research have also focused on understanding the impact of content…

Computer Vision and Pattern Recognition · Computer Science 2017-09-26 Abhimanyu Dubey , Sumeet Agarwal

The link between affect, defined as the capacity for sentimental arousal on the part of a message, and virality, defined as the probability that it be sent along, is of significant theoretical and practical importance, e.g. for viral…

Social and Information Networks · Computer Science 2015-03-17 Lars Kai Hansen , Adam Arvidsson , Finn Årup Nielsen , Elanor Colleoni , Michael Etter

Reactions to textual content posted in an online social network show different dynamics depending on the linguistic style and readability of the submitted content. Do similar dynamics exist for responses to scientific articles? Our…

Social and Information Networks · Computer Science 2012-03-21 Marco Guerini , Alberto Pepe , Bruno Lepri
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