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The aim of this article is to provide an understanding of social networks as a useful addition to the standard tool-box of techniques used by system designers. To this end, we give examples of how data about social links have been collected…
Since internet technologies have advanced, one of the primary factors in company development is customer happiness. Online platforms have become prominent places for sharing reviews. Twitter is one of these platforms where customers…
Service sharing is a prominent operating model to support business. Many large inter-organizational networks have implemented some form of value added integrated services in order to reach efficiency and to reduce costs sustainably.…
Social networks have become an increasingly common abstraction to capture the interactions of individual users in a number of everyday activities and applications. As a result, the analysis of such networks has attracted lots of attention…
Social media sites are now becoming very important platforms for product promotion or marketing campaigns. Therefore, there is broad interest in determining ways to guide a site to react more positively to a product with a limited budget.…
Social networks play a fundamental role in the diffusion of information. However, there are two different ways of how information reaches a person in a network. Information reaches us through connections in our social networks, as well as…
With the recent emergence and the explosion of users in social networks, Internet users have come to know more about other people or companies through information obtained from online groups or communities and therefore meet new…
Data extracted from social media platforms, such as Twitter, are both large in scale and complex in nature, since they contain both unstructured text, as well as structured data, such as time stamps and interactions between users. A key…
Today, the deployment of Web services in many enterprise applications has gained much attention. Service network inhibits certain common properties as they arise spontaneously and are subject to high fluctuation. The objective of consumer…
The overwhelming success of online social networks, the key actors in the Web 2.0 cosmos, has reshaped human interactions globally. To help understand the fundamental mechanisms which determine the fate of online social networks at the…
The number, importance, and popularity of rankings measuring innovation performance and the strength and resources of ecosystems that provide its spatial framework are on an increasing trend globally. In addition to influencing the specific…
Businesses communicate using Twitter for a variety of reasons -- to raise awareness of their brands, to market new products, to respond to community comments, and to connect with their customers and potential customers in a targeted manner.…
The challenge of each organization is how they adapt to the shift of more complex technology such as mobile, big data, interconnected world, and the Internet of things. In order to achieve their objective, they must understand how to take…
Effective Communication for marketing is a vital field in business organizations, which is used to convey the details about their products and services to the market segments and subsequently to build long lasting customer relationships.…
Social Media is a cyber-security risk for every business. What do people share on the Internet? Almost everything about oneself is shared: friendship, demographics, family, activities, and work-related information. This could become a…
Web Service is an interface which implements business logic. Performance is an important quality aspect of Web services because of their distributed nature. Predicting the performance of web services during early stages of software…
For many companies, competitiveness in e-commerce requires a successful presence on the web. Web sites are used to establish the company's image, to promote and sell goods and to provide customer support. The success of a web site affects…
In this study, we examine the social networking practices of the 100 largest nonprofit organizations in the United States. More specifically, we develop a comprehensive classification scheme to delineate these organizations' use of Facebook…
In online social network (OSN), understanding the factors bound to the role and strength of interaction(tie) are essential to model a wide variety of network-based applications. The recognition of these interactions can enhance the accuracy…
We introduce an original mathematical model to analyze the diffusion of posts within a generic online social platform. Each user of such a platform has his own Wall and Newsfeed, as well as his own self-posting and re-posting activity. As a…