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With the increasing abundance of 'digital footprints' left by human interactions in online environments, e.g., social media and app use, the ability to model complex human behavior has become increasingly possible. Many approaches have been…
User response to contributed content in online social media depends on many factors. These include how the site lays out new content, how frequently the user visits the site, how many friends the user follows, how active these friends are,…
In this paper, we present computational models to predict Twitter users' attitude towards a specific brand through their personal and social characteristics. We also predict their likelihood to take different actions based on their…
This article presents a novel approach for learning low-dimensional distributed representations of users in online social networks. Existing methods rely on the network structure formed by the social relationships among users to extract…
A large number of studies on social media compare the behaviour of users from different political parties. As a basic step, they employ a predictive model for inferring their political affiliation. The accuracy of this model can change the…
The focus of this work is on developing probabilistic models for user activity in social networks by incorporating the social network influence as perceived by the user. For this, we propose a coupled Hidden Markov Model, where each user's…
Twitter as a new form of social media potentially contains useful information that opens new opportunities for content analysis on tweets. This paper examines the predictive power of Twitter regarding the US presidential election of 2012.…
User representations are routinely used in recommendation systems by platform developers, targeted advertisements by marketers, and by public policy researchers to gauge public opinion across demographic groups. Computer scientists consider…
The advent of the era of Big Data has allowed many researchers to dig into various socio-technical systems, including social media platforms. In particular, these systems have provided them with certain verifiable means to look into certain…
Our paper studies the predictability of online speech -- that is, how well language models learn to model the distribution of user generated content on X (previously Twitter). We define predictability as a measure of the model's…
Predicting personality is essential for social applications supporting human-centered activities, yet prior modeling methods with users written text require too much input data to be realistically used in the context of social media. In…
Recent years saw an increased interest in modeling and understanding the mechanisms of opinion and innovation spread through human networks. Using analysis of real-world social data, researchers are able to gain a better understanding of…
Predictive analysis of social media data has attracted considerable attention from the research community as well as the business world because of the essential and actionable information it can provide. Over the years, extensive…
How predictable is success in complex social systems? In spite of a recent profusion of prediction studies that exploit online social and information network data, this question remains unanswered, in part because it has not been adequately…
We introduce a stochastic model which describes diffusions of tweets on the Twitter network. By dividing the followers into generations, we describe the dynamics of the tweet diffusion as a random multiplicative process. We confirm our…
Nowadays, people from all around the world use social media sites to share information. Twitter for example is a platform in which users send, read posts known as tweets and interact with different communities. Users share their daily…
Inferring socioeconomic attributes of social media users such as occupation and income is an important problem in computational social science. Automated inference of such characteristics has applications in personalised recommender…
Given the complexity of human minds and their behavioral flexibility, it requires sophisticated data analysis to sift through a large amount of human behavioral evidence to model human minds and to predict human behavior. People currently…
Popularity of content in social media is unequally distributed, with some items receiving a disproportionate share of attention from users. Predicting which newly-submitted items will become popular is critically important for both hosts of…
Studies on social networks have proved that endogenous and exogenous factors influence dynamics. Two streams of modeling exist on explaining the dynamics of social networks: 1) models predicting links through network properties, and 2)…