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Most infectious diseases spread on a dynamic network of human interactions. Recent studies of social dynamics have provided evidence that spreading patterns may depend strongly on detailed micro-dynamics of the social system. We have…

Physics and Society · Physics 2015-09-23 Arkadiusz Stopczynski , Alex Sandy Pentland , Sune Lehmann

Goel et al. (2016) examined diffusion data from Twitter to conclude that online petitions are shared more virally than other types of content. Their definition of structural virality, which measures the extent to which diffusion follows a…

Computers and Society · Computer Science 2017-09-20 Chi Ling Chan , Justin Lai , Bryan Hooi , Todd Davies

In this work, we analyse and predict the stability of communities in complex networks. We use a variant of closeness centrality, known as profile closeness, to measure the loyalty of a member towards its community. We show that the profile…

Social and Information Networks · Computer Science 2022-07-14 Sruthi K S , Divya Sindhu Lekha , A Sreekumar , Kannan Balakrishnan

Community structure in networks is often a consequence of homophily, or assortative mixing, based on some attribute of the vertices. For example, researchers may be grouped into communities corresponding to their research topic. This is…

Physics and Society · Physics 2012-02-15 Steve Gregory

Influencing (and being influenced by) others through social networks is fundamental to all human societies. Whether this happens through the diffusion of rumors, opinions, or viruses, identifying the diffusion source (i.e., the person that…

Social and Information Networks · Computer Science 2022-09-05 Marcin Waniek , Manuel Cebrian , Petter Holme , Talal Rahwan

We present the mathematical analysis of generalized complex contagions in clustered multiplex networks for susceptible-infected-recovered (SIR)-like dynamics. The model is intended to understand diffusion of influence, or any other…

Physics and Society · Physics 2017-02-01 Yong Zhuang , Alex Arenas , Osman Yağan

We investigate the impact of community structure on information diffusion with the linear threshold model. Our results demonstrate that modular structure may have counter-intuitive effects on information diffusion when social reinforcement…

Physics and Society · Physics 2014-09-19 Azadeh Nematzadeh , Emilio Ferrara , Alessandro Flammini , Yong-Yeol Ahn

We study the dynamics of epidemic spreading processes aimed at spontaneous dissemination of information updates in populations with complex connectivity patterns. The influence of the topological structure of the network in these processes…

Statistical Mechanics · Physics 2009-11-10 Yamir Moreno , Maziar Nekovee , Alessandro Vespignani

Many complex systems are characterized by broad distributions capturing, for example, the size of firms, the population of cities or the degree distribution of complex networks. Typically this feature is explained by means of a preferential…

Physics and Society · Physics 2012-02-29 Przemyslaw A. Grabowicz , Victor M. Eguiluz

Information diffusion, spreading of infectious diseases, and spreading of rumors are fundamental processes occurring in real-life networks. In many practical cases, one can observe when nodes become infected, but the underlying network,…

Social and Information Networks · Computer Science 2022-03-31 Liudmila Prokhorenkova , Alexey Tikhonov , Nelly Litvak

Social contagion is a ubiquitous and fundamental process that drives individual and social changes. Although social contagion arises as a result of cognitive processes and biases, the integration of cognitive mechanisms with the theory of…

Social and Information Networks · Computer Science 2024-05-01 Rachith Aiyappa , Alessandro Flammini , Yong-Yeol Ahn

In this paper we study the household-structure SIS epidemic spreading on general complex networks. The household structure gives us the way to distinguish inner and the outer infection rate. Unlike household-structure models on homogenous…

Populations and Evolution · Quantitative Biology 2013-02-14 Jingzhou Liu , Jinshan Wu , Z. R. Yang

Contagion processes, representing the spread of infectious diseases, information, or social behaviors, are often schematized as taking place on networks, which encode for instance the interactions between individuals. The impact of the…

Physics and Society · Physics 2024-07-09 Diego Andrés Contreras , Giulia Cencetti , Alain Barrat

Fads, product adoption, mobs, rumors, memes, and emergent norms are diverse social contagions that have been modeled as network cascades. Empirical study of these cascades is vulnerable to what we describe as the "opacity problem": the…

Social and Information Networks · Computer Science 2018-11-21 George Berry , Christopher J. Cameron , Patrick Park , Michael W. Macy

Human social behavior is organized in stratified, hierarchical networks, with a support group with about 5 members, expanding proportionally at each layer up to a maximum of approximately 150 frequent interactions per individual. This is…

Physics and Society · Physics 2025-10-20 Airton Deppman

Nowadays, social networks such as Twitter, Facebook and LinkedIn become increasingly popular. In fact, they introduced new habits, new ways of communication and they collect every day several information that have different sources. Most…

Social and Information Networks · Computer Science 2015-01-23 Siwar Jendoubi , Arnaud Martin , Ludovic Liétard , Boutheina Ben Yaghlane

Social media has emerged as a significant source of information for people. As agents interact with each other through social media platforms, they create numerous complex social networks. Within these networks, information spread among…

Physics and Society · Physics 2023-03-07 Jiarui Dong , Yi-Cheng Zhang , Yixiu Kong

We introduce a general stochastic model for the spread of rumours, and derive mean-field equations that describe the dynamics of the model on complex social networks (in particular those mediated by the Internet). We use analytical and…

Physics and Society · Physics 2009-11-13 Maziar Nekovee , Y. Moreno , G. Bianconi , M. Marsili

The dynamics of herd immunity depend crucially on the interaction between collective social behavior and disease transmission, but the role of heterogeneity in this context frequently remains unclear. Here, we dissect this co-evolutionary…

Physics and Society · Physics 2026-02-05 Mehran Noori , Nahid Azimi-Tafreshi , Mohammad Salahshour

Understanding how complex behaviors, opinions, and innovations spread in online social networks remains a central challenge in computational social science. Existing models of complex contagion typically rely on stylized threshold…

Social and Information Networks · Computer Science 2026-03-20 Saurabh Sharma , Ambuj Singh