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In this paper, we introduce a methodology that allows to model behavioral trajectories of users in online social media. First, we illustrate how to leverage the probabilistic framework provided by Hidden Markov Models (HMMs) to represent…
With the increasing abundance of 'digital footprints' left by human interactions in online environments, e.g., social media and app use, the ability to model complex human behavior has become increasingly possible. Many approaches have been…
Herein, the Hidden Markov Model is expanded to allow for Markov chain observations. In particular, the observations are assumed to be a Markov chain whose one step transition probabilities depend upon the hidden Markov chain. An…
The advent of the era of Big Data has allowed many researchers to dig into various socio-technical systems, including social media platforms. In particular, these systems have provided them with certain verifiable means to look into certain…
There is a large amount of interest in understanding users of social media in order to predict their behavior in this space. Despite this interest, user predictability in social media is not well-understood. To examine this question, we…
We propose a probabilistic modeling framework for learning the dynamic patterns in the collective behaviors of social agents and developing profiles for different behavioral groups, using data collected from multiple information sources.…
Modeling event patterns is a central task in a wide range of disciplines. In applications such as studying human activity patterns, events often arrive clustered with sporadic and long periods of inactivity. Such heterogeneity in event…
Contemporary social media networks can be viewed as a break to the early two-step flow model in which influential individuals act as intermediaries between the media and the public for information diffusion. Today's social media platforms…
Data extracted from social media platforms, such as Twitter, are both large in scale and complex in nature, since they contain both unstructured text, as well as structured data, such as time stamps and interactions between users. A key…
User response to contributed content in online social media depends on many factors. These include how the site lays out new content, how frequently the user visits the site, how many friends the user follows, how active these friends are,…
Human activities increasingly take place in online environments, providing novel opportunities for relating individual behaviours to population-level outcomes. In this paper, we introduce a simple generative model for the collective…
Complex systems made of interacting elements are commonly abstracted as networks, in which nodes are associated with dynamic state variables, whose evolution is driven by interactions mediated by the edges. Markov processes have been the…
With the growing popularity of online social media, identifying influential users in these social networks has become very popular. Existing works have studied user attributes, network structure and user interactions when measuring user…
This article presents a novel approach for learning low-dimensional distributed representations of users in online social networks. Existing methods rely on the network structure formed by the social relationships among users to extract…
The increasing availability of electronic communication data, such as that arising from e-mail exchange, presents social and information scientists with new possibilities for characterizing individual behavior and, by extension, identifying…
The majority of real-world networks are dynamic and extremely large (e.g., Internet Traffic, Twitter, Facebook, ...). To understand the structural behavior of nodes in these large dynamic networks, it may be necessary to model the dynamics…
In this paper, we present computational models to predict Twitter users' attitude towards a specific brand through their personal and social characteristics. We also predict their likelihood to take different actions based on their…
In recent years, social networks have shown diversity in function and applications. People begin to use multiple online social networks simultaneously for different demands. The ability to uncover a user's latent topic and social network…
Social media conversations unfold based on complex interactions between users, topics and time. While recent models have been proposed to capture network strengths between users, users' topical preferences and temporal patterns between…
Recent years saw an increased interest in modeling and understanding the mechanisms of opinion and innovation spread through human networks. Using analysis of real-world social data, researchers are able to gain a better understanding of…