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Adoption processes in socio-technological systems have been widely studied both empirically and theoretically. The way in which social norms, behaviors, and even items such as books, music, or other commercial or technological product…

Physics and Society · Physics 2021-04-20 Iacopo Iacopini , Vito Latora

Ideas, behaviors, and opinions spread through social networks. If the probability of spreading to a new individual is a non-linear function of the fraction of the individuals' affected neighbors, such a spreading process becomes a "complex…

Physics and Society · Physics 2023-08-30 Julian Kates-Harbeck , Michael M. Desai

The collective behaviour of people adopting an innovation, product or online service is commonly interpreted as a spreading phenomenon throughout the fabric of society. This process is arguably driven by social influence, social learning…

Physics and Society · Physics 2017-06-30 Gerardo Iñiguez , Zhongyuan Ruan , Kimmo Kaski , János Kertész , Márton Karsai

The threshold model has been widely adopted as a classic model for studying contagion processes on social networks. We consider asymmetric individual interactions in social networks and introduce a persuasion mechanism into the threshold…

Physics and Society · Physics 2016-05-17 Wei-Min Huang , Li-Jie Zhang , Xin-Jian Xu , Xinchu Fu

Any network studied in the literature is inevitably just a sampled representative of its real-world analogue. Additionally, network sampling is lately often applied to large networks to allow for their faster and more efficient analysis.…

Social and Information Networks · Computer Science 2015-04-14 Neli Blagus , Lovro Šubelj , Gregor Weiss , Marko Bajec

Network structure can affect when and how widely new ideas, products, and behaviors are adopted. In widely-used models of biological contagion, interventions that randomly rewire edges (on average making them "longer") accelerate spread.…

Social and Information Networks · Computer Science 2023-08-22 Dean Eckles , Elchanan Mossel , M. Amin Rahimian , Subhabrata Sen

The spread of ideas across a social network can be studied using complex contagion models, in which agents are activated by contact with multiple activated neighbors. The investigation of complex contagions can provide crucial insights into…

Social and Information Networks · Computer Science 2015-03-19 Sergey Melnik , Jonathan A. Ward , James P. Gleeson , Mason A. Porter

The dynamics of diffusion in complex networks are widely studied to understand how entities, such as information, diseases, or behaviors, spread in an interconnected environment. Complex networks often present community structure, and tools…

Physics and Society · Physics 2025-12-09 Alina Dubovskaya , Caroline B. Pena , David J. P. O'Sullivan

Time-varying community structures widely exist in various real-world networks. However, the spreading dynamics on this kind of network has not been fully studied. To this end, we systematically study the effects of time-varying community…

Physics and Society · Physics 2017-05-17 Mian-Xin Liu , Wei Wang , Ying Liu , Ming Tang , Shi-Min Cai , Hai-Feng Zhang

Community structures have been identified in various complex real-world networks, for example, communication, information, internet and shareholder networks. The scaling of community size distribution indicates the heterogeneity in the…

Physics and Society · Physics 2022-07-11 Qing Yao , Bingsheng Chen , Tim S. Evans , Kim Christensen

Widespread interest in the diffusion of information through social networks has produced a large number of Social Dynamics models. A majority of them use theoretical hypothesis to explain their diffusion mechanisms while the few empirically…

Physics and Society · Physics 2011-05-18 José Luis Iribarren , Esteban Moro

The question that how cultural variation emerges has drawn lots of interest in sociological inquiry. Sociologists predominantly study such variation through the lens of social contagion, which mostly attributes cultural variation to the…

Social and Information Networks · Computer Science 2020-11-17 Heng-Chien Liou , Hsuan-Wei Lee

A characteristic property of networks is their ability to propagate influences, such as infectious diseases, behavioral changes, and failures. An especially important class of such contagious dynamics is that of cascading processes. These…

Physics and Society · Physics 2017-01-26 Adilson E. Motter , Yang Yang

An enduring challenge in contagion theory is that the pathways contagions follow through social networks exhibit emergent complexities that are difficult to predict using network structure. Here, we address this challenge by developing a…

Social and Information Networks · Computer Science 2025-10-08 Fabian Tschofenig , Douglas Guilbeault

Degree distribution of nodes, especially a power law degree distribution, has been regarded as one of the most significant structural characteristics of social and information networks. Node degree, however, only discloses the first-order…

Social and Information Networks · Computer Science 2010-09-23 Ajay Sridharan , Yong Gao , Kui Wu , James Nastos

Networks represent relationships between entities in many complex systems, spanning from online social interactions to biological cell development and brain connectivity. In many cases, relationships between entities are unambiguously…

Social and Information Networks · Computer Science 2018-01-23 Ivan Brugere , Brian Gallagher , Tanya Y. Berger-Wolf

The adoption of individual behavioural patterns is largely determined by stimuli arriving from peers via social interactions or from external sources. Based on these influences, individuals are commonly assumed to follow simple or complex…

Computers and Society · Computer Science 2024-06-28 Elsa Andres , Gergely Ódor , Iacopo Iacopini , Márton Karsai

Innovation is fundamental for development and provides a competitive advantage for societies. It is the process of creating more complex technologies, ideas, or protocols from existing ones. While innovation may be created by single agents…

Physics and Society · Physics 2024-09-16 Fatemeh Zarei , Jan Ryckebusch , Koen Schoors , Luis E C Rocha

We study how a behavior (an idea, buying a product, having a disease, adopting a cultural fad or a technology) spreads among agents in an a social network that exhibits segregation or homophily (the tendency of agents to associate with…

Physics and Society · Physics 2011-11-02 Matthew O. Jackson , Dunia Lopez-Pintado

Social network structures play an important role in the lives of animals by affecting individual fitness and the spread of disease and information. Nevertheless, we still lack a good understanding of how these structures emerge from the…

Physics and Society · Physics 2026-02-16 Josefine Bohr Brask , Andreas Koher , Darren P. Croft , Sune Lehmann
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