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Predicting click and conversion probabilities when bidding on ad exchanges is at the core of the programmatic advertising industry. Two separated lines of previous works respectively address i) the prediction of user conversion probability…

Machine Learning · Statistics 2017-07-24 Eustache Diemert , Julien Meynet , Pierre Galland , Damien Lefortier

Click-through rate (CTR) prediction is a critical task in online advertising systems. Existing works mainly address the single-domain CTR prediction problem and model aspects such as feature interaction, user behavior history and contextual…

Information Retrieval · Computer Science 2020-08-10 Wentao Ouyang , Xiuwu Zhang , Lei Zhao , Jinmei Luo , Yu Zhang , Heng Zou , Zhaojie Liu , Yanlong Du

Position bias, the phenomenon whereby users tend to focus on higher-ranked items of the search result list regardless of the actual relevance to queries, is prevailing in many ranking systems. Position bias in training data biases the…

Information Retrieval · Computer Science 2023-08-01 Yibo Wang , Yanbing Xue , Bo Liu , Musen Wen , Wenting Zhao , Stephen Guo , Philip S. Yu

Recommendation Systems have become integral to modern user experiences, but lack transparency in their decision-making processes. Existing explainable recommendation methods are hindered by reliance on a post-hoc paradigm, wherein…

Information Retrieval · Computer Science 2024-12-04 Xiaohan Yu , Li Zhang , Chong Chen

We study online changepoint detection in the context of a linear regression model. We propose a class of heavily weighted statistics based on the CUSUM process of the regression residuals, which are specifically designed to ensure timely…

Methodology · Statistics 2024-02-08 Fabrizio Ghezzi , Eduardo Rossi , Lorenzo Trapani

This paper proposes new methods to enhance click-through rate (CTR) prediction models using the Deep Interest Network (DIN) model, specifically applied to the advertising system of Alibaba's Taobao platform. Unlike traditional deep learning…

Information Retrieval · Computer Science 2024-06-18 Chang Zhou , Yang Zhao , Yuelin Zou , Jin Cao , Wenhan Fan , Yi Zhao , Chiyu Cheng

Click-Through Rate (CTR) prediction is a fundamental technique for online advertising recommendation and the complex online competitive auction process also brings many difficulties to CTR optimization. Recent studies have shown that…

Information Retrieval · Computer Science 2024-08-16 Yang Yang , Bo Chen , Chenxu Zhu , Menghui Zhu , Xinyi Dai , Huifeng Guo , Muyu Zhang , Zhenhua Dong , Ruiming Tang

Getting a better understanding of user behavior is important for advancing information retrieval systems. Existing work focuses on modeling and predicting single interaction events, such as clicks. In this paper, we for the first time focus…

Information Retrieval · Computer Science 2018-05-10 Alexey Borisov , Martijn Wardenaar , Ilya Markov , Maarten de Rijke

Dynamic algorithm selection aims to exploit the complementarity of multiple optimization algorithms by switching between them during the search. While these kinds of dynamic algorithms have been shown to have potential to outperform their…

Artificial Intelligence · Computer Science 2023-02-21 Diederick Vermetten , Hao Wang , Kevin Sim , Emma Hart

This thesis contributes a structured inquiry into the open actuarial mathematics problem of modelling user behaviour using machine learning methods, in order to predict purchase intent of non-life insurance products. It is valuable for a…

Information Retrieval · Computer Science 2021-12-06 Simone Borg Bruun

A central goal of survey research is to collect robust and reliable data from respondents. However, despite researchers' best efforts in designing questionnaires, respondents may experience difficulty understanding questions' intent and…

Human-Computer Interaction · Computer Science 2020-11-16 Amanda Fernández-Fontelo , Pascal J. Kieslich , Felix Henninger , Frauke Kreuter , Sonja Greven

Recently,the detection transformer has gained substantial attention for its inherent minimal post-processing requirement.However,this paradigm relies on abundant training data,yet in the context of the cross-domain adaptation,insufficient…

Computer Vision and Pattern Recognition · Computer Science 2024-01-25 Ziru Zeng , Yue Ding , Hongtao Lu

Existing advertisements click-through rate (CTR) prediction models are mainly dependent on behavior ID features, which are learned based on the historical user-ad interactions. Nevertheless, behavior ID features relying on historical user…

Information Retrieval · Computer Science 2022-09-26 Tan Yu , Zhipeng Jin , Jie Liu , Yi Yang , Hongliang Fei , Ping Li

Developing effective and efficient recommendation methods is very challenging for modern e-commerce platforms. Generally speaking, two essential modules named "Click-Through Rate Prediction" (\textit{CTR}) and "Conversion Rate Prediction"…

Machine Learning · Computer Science 2018-11-20 Hong Wen , Jing Zhang , Quan Lin , Keping Yang , Pipei Huang

We propose an adaptive change point detection method (A-CPD) for machine guided weak label annotation of audio recording segments. The goal is to maximize the amount of information gained about the temporal activations of the target sounds.…

Sound · Computer Science 2024-08-27 John Martinsson , Olof Mogren , Maria Sandsten , Tuomas Virtanen

Click-Through Rate (CTR) prediction has become an essential task in digital industries, such as digital advertising or online shopping. Many deep learning-based methods have been implemented and have become state-of-the-art models in the…

Information Retrieval · Computer Science 2024-06-19 Ibrahim Can Yilmaz , Said Aldemir

Effective learning of user preferences is critical to easing user burden in various types of matching problems. Equally important is active query selection to further reduce the amount of preference information users must provide. We…

Machine Learning · Computer Science 2012-06-22 Laurent Charlin , Rich Zemel , Craig Boutilier

Modeling high-order feature interactions efficiently is a central challenge in click-through rate and conversion rate prediction. Modern industrial recommender systems are predominantly built upon deep learning recommendation models, where…

Information Retrieval · Computer Science 2026-02-13 Heng Yu , Xiangjun Zhou , Jie Xia , Heng Zhao , Anxin Wu , Yu Zhao , Dongying Kong

Keylogger detection involves monitoring for unusual system behaviors such as delays between typing and character display, analyzing network traffic patterns for data exfiltration. In this study, we provide a comprehensive analysis for…

Machine Learning · Computer Science 2025-05-23 Monirul Islam Mahmud

We describe a parallel bayesian online deep learning framework (PBODL) for click-through rate (CTR) prediction within today's Tencent advertising system, which provides quick and accurate learning of user preferences. We first explain the…

Machine Learning · Computer Science 2017-07-11 Xun Liu , Wei Xue , Lei Xiao , Bo Zhang