English
Related papers

Related papers: A Decision Theoretic Approach to Targeted Advertis…

200 papers

Peer reviews, evaluations, and selections are a fundamental aspect of modern science. Funding bodies the world over employ experts to review and select the best proposals from those submitted for funding. The problem of peer selection,…

Computer Science and Game Theory · Computer Science 2019-05-01 Haris Aziz , Omer Lev , Nicholas Mattei , Jeffrey S. Rosenschein , Toby Walsh

We present a vertical introduction to campaign optimization; that is, the ability to predict the user response to an ad campaign without any users' profiles on average and for each exposed ad. In practice, we present an approach to build a…

Applications · Statistics 2015-05-12 Paolo D'Alberto

Recommender systems have emerged as a new weapon to help online firms to realize many of their strategic goals (e.g., to improve sales, revenue, customer experience etc.). However, many existing techniques commonly approach these goals by…

Information Retrieval · Computer Science 2012-12-11 Shuang-Hong Yang

The telecommunications industry is highly competitive, which means that the mobile providers need a business intelligence model that can be used to achieve an optimal level of churners, as well as a minimal level of cost in marketing…

Computers and Society · Computer Science 2017-02-09 Cormac Dullaghan , Eleni Rozaki

Tree search algorithms, such as branch-and-bound, are the most widely used tools for solving combinatorial and nonconvex problems. For example, they are the foremost method for solving (mixed) integer programs and constraint satisfaction…

Artificial Intelligence · Computer Science 2018-05-18 Maria-Florina Balcan , Travis Dick , Tuomas Sandholm , Ellen Vitercik

We study the problem of allocating $T$ sequentially arriving items among $n$ homogeneous agents under the constraint that each agent must receive a pre-specified fraction of all items, with the objective of maximizing the agents' total…

Computer Science and Game Theory · Computer Science 2022-09-27 Steven Yin , Shipra Agrawal , Assaf Zeevi

Customer behavior is often assumed to follow weak rationality, which implies that adding a product to an assortment will not increase the choice probability of another product in that assortment. However, an increasing amount of research…

Machine Learning · Computer Science 2021-10-14 Yi-Chun Chen , Velibor V. Mišić

Firms in the U.S. spend over 200 billion dollars each year advertising their products to consumers, around one percent of the country's gross domestic product. It is of great interest to understand how that aggregate expenditure affects…

Physics and Society · Physics 2023-08-15 Joseph D. Johnson , Adam M. Redlich , Daniel M. Abrams

We present a new algorithm for behavioral targeting of banner advertisements. We record different user's actions such as clicks, search queries and page views. We use the collected information on the user to estimate in real time the…

Information Retrieval · Computer Science 2011-01-19 Fabrizio Caruso , Giovanni Giuffrida , Calogero Zarba

Online advertisement is the main source of revenue for Internet business. Advertisers are typically ranked according to a score that takes into account their bids and potential click-through rates(eCTR). Generally, the likelihood that a…

Machine Learning · Statistics 2018-07-06 Lulu Wang , Huahui Liu , Guanhao Chen , Shaola Ren , Xiaonan Meng , Yi Hu

We study the optimal referral strategy of a seller and its relationship with the type of communication channels among consumers. The seller faces a partially uninformed population of consumers, interconnected through a directed social…

Physics and Society · Physics 2018-12-27 Elias Carroni , Paolo Pin , Simone Righi

The election is a classical problem in distributed algorithmic. It aims to design and to analyze a distributed algorithm choosing a node in a graph, here, in a tree. In this paper, a class of randomized algorithms for the election is…

Distributed, Parallel, and Cluster Computing · Computer Science 2015-07-20 Jean-François Marckert , Nasser Saheb-Djahromi , Akka Zemmari

We model the interaction between a user and an AI driven recommendation system. The user initiates the process by conveying preference information through a costly and noisy message. The AI assistant, acting as a Bayesian agent, interprets…

Artificial Intelligence · Computer Science 2026-05-26 Jing Dong , Prakirt Raj Jhunjhunwala , Yash Kanoria

Academic research in the field of recommender systems mainly focuses on the problem of maximizing the users' utility by trying to identify the most relevant items for each user. However, such items are not necessarily the ones that maximize…

Information Retrieval · Computer Science 2017-07-26 Dietmar Jannach , Gediminas Adomavicius

Motivated by the recent popularity of machine learning training services, we introduce a contract design problem in which a provider sells a service that results in an outcome of uncertain quality for the buyer. The seller has a set of…

Computer Science and Game Theory · Computer Science 2026-05-06 Krishnamurthy Iyer , Alec Sun , Haifeng Xu , You Zu

We analyze the following group learning problem in the context of opinion diffusion: Consider a network with $M$ users, each facing $N$ options. In a discrete time setting, at each time step, each user chooses $K$ out of the $N$ options,…

Machine Learning · Computer Science 2013-09-17 Yang Liu , Mingyan Liu

Agents that learn to select optimal actions represent a prominent focus of the sequential decision-making literature. In the face of a complex environment or constraints on time and resources, however, aiming to synthesize such an optimal…

Machine Learning · Computer Science 2021-06-23 Dilip Arumugam , Benjamin Van Roy

Consider a network design application where we wish to lay down a minimum-cost spanning tree in a given graph; however, we only have stochastic information about the edge costs. To learn the precise cost of any edge, we have to conduct a…

Data Structures and Algorithms · Computer Science 2017-11-02 Sahil Singla

This paper studies ranking policies in a stylized trial-offer marketplace model, in which a single firm offers products and has consumers with heterogeneous preferences. Consumer trials are influenced by past purchases and the ranking of…

Social and Information Networks · Computer Science 2021-02-11 Franco Berbeglia , Gerardo Berbeglia , Pascal Van Hentenryck

A decision maker is choosing between an active action (e.g., purchase a house, invest certain stock) and a passive action. The payoff of the active action depends on the buyer's private type and also an unknown state of nature. An…

Computer Science and Game Theory · Computer Science 2021-10-29 Shuze Liu , Weiran Shen , Haifeng Xu