Related papers: A Large-Scale Study of Online Shopping Behavior
The digital revolution has led to the digitization of human behavior, creating unprecedented opportunities to understand observable actions on an unmatched scale. Emerging phenomena such as crowdfunding and crowdsourcing have further…
While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze Taobao, a Chinese consumer marketplace that is the world's…
This paper analyses role of internet in marketing and its influences on business decision-making process. It explains how the decision maker collect variety of information about customers through internet and analysis this data to better…
The massive amounts of data that social media generates has facilitated the study of online human behavior on a scale unimaginable a few years ago. At the same time, the much discussed apparent randomness with which people interact online…
As "Big Data" has become pervasive, an increasing amount of research has connected the dots between human behaviour in the offline and online worlds. Consequently, researchers have exploited these new findings to create models that better…
Consumers value keeping some information about them private from potential marketers. E-commerce dramatically increases the potential for marketers to accumulate otherwise private information about potential customers. Online marketers…
Predicting consumers' purchasing behaviors is critical for targeted advertisement and sales promotion in e-commerce. Human faces are an invaluable source of information for gaining insights into consumer personality and behavioral traits.…
Electronic commerce, or e-commerce, is the buying and selling of goods and services, or the transmitting of funds or data online. E-commerce platforms come in many kinds, with global players such as Amazon, Airbnb, Alibaba, eBay and…
In the digital age, e-commerce has transformed the way consumers shop, offering convenience and accessibility. Nevertheless, concerns about the privacy and security of personal information shared on these platforms have risen. In this work,…
Recommendation systems are pervasive in the digital economy. An important assumption in many deployed systems is that user consumption reflects user preferences in a static sense: users consume the content they like with no other…
Product reviews significantly influence purchasing decisions on e-commerce platforms. However, the sheer volume of reviews can overwhelm users, obscuring the information most relevant to their specific needs. Current e-commerce…
Rating-based summary statistics are ubiquitous in e-commerce, and often are crucial components in personalized recommendation mechanisms. Largely left unexplored, however, is the issue to what extent the descriptives of rating distributions…
This paper explains four things in a unified way. First, how e-commerce can generate price equilibria where physical shops either compete with virtual shops for consumers with Internet access, or alternatively, sell only to consumers with…
Dark patterns are user interface design choices that benefit an online service by coercing, steering, or deceiving users into making unintended and potentially harmful decisions. We present automated techniques that enable experts to…
Opinionated users often seek information that aligns with their preexisting beliefs while dismissing contradictory evidence due to confirmation bias. This conduct hinders their ability to consider alternative stances when searching the web.…
Online stores like Amazon and Ebay are growing by the day. Fewer people go to departmental stores as opposed to the convenience of purchasing from stores online. These stores may employ a number of techniques to advertise and recommend the…
With online shopping gaining massive popularity over the past few years, e-commerce platforms can play a significant role in tackling climate change and other environmental problems. In this study, we report that the "attitude-behavior" gap…
Polarization in America has reached a high point as markets are also becoming polarized. Existing research, however, focuses on specific market segments and products and has not evaluated this trend's full breadth. If such fault lines do…
In business and marketing, analyzing the reasons behind buying is a fundamental step towards understanding consumer behaviors, shaping business strategies, and predicting market outcomes. Prior research on purchase reason has relied on…
Online data sources offer tremendous promise to demography and other social sciences, but researchers worry that the group of people who are represented in online datasets can be different from the general population. We show that by…