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Social media users share their ideas, thoughts, and emotions with other users. However, it is not clear how online users would respond to new research outcomes. This study aims to predict the nature of the emotions expressed by Twitter…
Social media have substantially altered the way brands and businesses advertise: Online Social Networks provide brands with more versatile and dynamic channels for advertisement than traditional media (e.g., TV and radio). Levels of…
Political advertising on digital platforms has grown dramatically in recent years as campaigns embrace new ways of targeting supporters and potential voters. Previous scholarship shows that digital advertising has both positive effects on…
In this paper, we propose a framework to infer the topic preferences of Donald Trump's followers on Twitter. We first use latent Dirichlet allocation (LDA) to derive the weighted mixture of topics for each Trump tweet. Then we use negative…
This paper reviews literature from 2011 to 2013 on how Latent attributes like gender, political leaning etc. can be inferred from a person's twitter and neighborhood data. Prediction of demographic data can bring value to businesses, can…
Gun related violence is a complex issue and accounts for a large proportion of violent incidents. In the research reported in this paper, we set out to investigate the pro-gun and anti-gun sentiments expressed on a social media platform,…
This study verified the effectiveness of Donald Trump's Twitter campaign in guiding agen-da-setting and deflecting political risk and examined Trump's Twitter communication strategy and explores the communication effects of his tweet…
Locations, e.g., countries, states, cities, and point-of-interests, are central to news, emergency events, and people's daily lives. Automatic identification of locations associated with or mentioned in documents has been explored for…
In this work, we tackle the problem of predicting entity popularity on Twitter based on the news cycle. We apply a supervised learn- ing approach and extract four types of features: (i) signal, (ii) textual, (iii) sentiment and (iv)…
We construct the Google matrix of the entire Twitter network, dated by July 2009, and analyze its spectrum and eigenstate properties including the PageRank and CheiRank vectors and 2DRanking of all nodes. Our studies show much stronger…
The study of the stock market with the attraction of machine learning approaches is a major direction for revealing hidden market regularities. This knowledge contributes to a profound understanding of financial market dynamics and getting…
Millions of people express themselves on public social media, such as Twitter. Through their posts, these people may reveal themselves as potentially valuable sources of information. For example, real-time information about an event might…
Nowadays, many platforms on the Web offer organized events, allowing users to be organizers or participants. For such platforms, it is beneficial to predict potential event participants. Existing work on this problem tends to borrow…
We use a method based on machine learning, big-data analytics, and network theory to process millions of messages posted in Twitter to predict election outcomes. The model has achieved accurate results in the current Argentina primary…
Computer-mediated communication is driving fundamental changes in the nature of written language. We investigate these changes by statistical analysis of a dataset comprising 107 million Twitter messages (authored by 2.7 million unique user…
Influence maximization is the problem of selecting a set of influential users in the social network. Those users could adopt the product and trigger a large cascade of adoptions through the " word of mouth " effect. In this paper, we…
This paper is to explore the possibility to use alternative data and artificial intelligence techniques to trade stocks. The efficacy of the daily Twitter sentiment on predicting the stock return is examined using machine learning methods.…
Online social media such as Twitter are widely used for mining public opinions and sentiments on various issues and topics. The sheer volume of the data generated and the eager adoption by the online-savvy public are helping to raise the…
The United States have some of the highest rates of gun violence among developed countries. Yet, there is a disagreement about the extent to which firearms should be regulated. In this study, we employ social media signals to examine the…
The dynamics of political opinion are a critical component of modern society with large-scale implications for the evolution of intra- and international political discourse and policy. Here we utilize recent high-resolution survey data to…