English
Related papers

Related papers: Attention Competition with Advertisement

200 papers

Digital advertising markets are growing and attracting increased scrutiny. This paper explores four market inefficiencies that remain poorly understood: ad effect measurement, frictions between and within advertising channel members, ad…

General Economics · Economics 2020-02-25 Brett R Gordon , Kinshuk Jerath , Zsolt Katona , Sridhar Narayanan , Jiwoong Shin , Kenneth C Wilbur

We study the design of effort-maximizing grading schemes between agents with private abilities. Assuming agents derive value from the information their grade reveals about their ability, we find that more informative grading schemes induce…

Computer Science and Game Theory · Computer Science 2024-11-11 Sumit Goel

We study how increasing competition, by making prizes more unequal, affects effort in contests. In a finite type-space environment, we characterize the equilibrium, analyze the effect of competition under linear costs, and identify…

Theoretical Economics · Economics 2025-02-13 Andrzej Baranski , Sumit Goel

We explore a model of duopolistic competition in which consumers learn about the fit of each competitor's product. In equilibrium, consumers comparison shop: they learn only about the relative values of the products. When information is…

Theoretical Economics · Economics 2023-04-18 Brian C. Albrecht , Mark Whitmeyer

We empirically study the interplay between exploration and competition. Systems that learn from interactions with users often engage in exploration: making potentially suboptimal decisions in order to acquire new information for future…

Computer Science and Game Theory · Computer Science 2019-05-03 Guy Aridor , Kevin Liu , Aleksandrs Slivkins , Zhiwei Steven Wu

With the emergence of new online channels and information technology, digital advertising tends to substitute more and more to traditional advertising by offering the opportunity to companies to target the consumers/users that are really…

Optimization and Control · Mathematics 2021-11-17 Médéric Motte , Huyên Pham

Sponsored search auctions are commonly modeled as an assignment of a fixed set of slots (positions) to a set of advertisers, with welfare maximization being reducible to a standard matching problem. Motivated by modern ad formats, we study…

Computer Science and Game Theory · Computer Science 2026-05-13 Eleni Batziou , Georgios Birmpas , Georgios Chionas , Piotr Krysta

This paper studies the measurement of advertising effects on online platforms when parallel experimentation occurs, that is, when multiple advertisers experiment concurrently. It provides a framework that makes precise how parallel…

General Economics · Economics 2024-03-01 Caio Waisman , Navdeep S. Sahni , Harikesh S. Nair , Xiliang Lin

A hallmark of the attention economy is the competition for the attention of others. Thus people persistently upload content to social media sites, hoping for the highly unlikely outcome of topping the charts and reaching a wide audience.…

Computers and Society · Computer Science 2009-04-06 Fang Wu , Bernardo A. Huberman

One of the main objectives of data mining is to help companies determine to which potential customers to market and how many resources to allocate to these potential customers. Most previous works on competitive influence in social networks…

Social and Information Networks · Computer Science 2014-02-24 Antonia Maria Masucci , Alonso Silva

Digital commerce thrives on advertising, with many of the largest technology companies relying on it as a significant source of revenue. However, in the context of information-seeking behavior, such as search, advertising may degrade the…

Human-Computer Interaction · Computer Science 2025-08-14 Jacob Erickson

This paper examines how data inputs shape competition among artificial intelligences (AIs) in pricing games. The dataset assigns labels to consumers and divides them into different markets, thereby inducing multimarket contact among AIs. We…

General Economics · Economics 2025-12-30 Zhang Xu , Mingsheng Zhang , Wei Zhao

Practical news feed platforms generate a hybrid list of news articles and advertising items (e.g., products, services, or information) and many platforms optimize the position of news articles and advertisements independently. However, they…

Information Retrieval · Computer Science 2023-06-06 Kojiro Iizuka , Yoshifumi Seki , Makoto P. Kato

Prediction markets are powerful tools to elicit and aggregate beliefs from strategic agents. However, in current prediction markets, agents may exhaust the social welfare by competing to be the first to update the market. We initiate the…

Computer Science and Game Theory · Computer Science 2021-03-09 Grant Schoenebeck , Chenkai Yu , Fang-Yi Yu

We model a competitive market where AI agents buy answers from upstream generative models and resell them to users who differ in how much they value accuracy and in how much they fear hallucinations. Agents can privately exert effort for…

Theoretical Economics · Economics 2026-04-14 Engin Iyidogan , Ali I. Ozkes

When human agents come together to make decisions, it is often the case that one human agent has more information than the other. This phenomenon is called information asymmetry and this distorts the market. Often if one human agent intends…

Artificial Intelligence · Computer Science 2015-10-15 Tshilidzi Marwala , Evan Hurwitz

Ranking is a fundamental operation in information access systems, to filter information and direct user attention towards items deemed most relevant to them. Due to position bias, items of similar relevance may receive significantly…

Computers and Society · Computer Science 2021-11-01 Giorgio Maria Di Nunzio , Alessandro Fabris , Gianmaria Silvello , Gian Antonio Susto

In display advertising, advertisers want to achieve a marketing objective with constraints on budget and cost-per-outcome. This is usually formulated as an optimization problem that maximizes the total utility under constraints. The…

Computer Science and Game Theory · Computer Science 2024-09-09 Anoop R Katti , Rui C. Gonçalves , Rinchin Iakovlev

Media publisher platforms often face an effectiveness-nuisance tradeoff: more annoying ads can be more effective for some advertisers because of their ability to attract attention, but after attracting viewers' attention, their nuisance to…

Computer Science and Game Theory · Computer Science 2017-01-27 Valeria Stourm , Eric Bax

In this model study of the commodity market, we present some evidence of competition of commodities for the status of money in the regime of parameters, where emergence of money is possible. The competition reveals itself as a rivalry of a…

Statistical Finance · Quantitative Finance 2015-06-09 Robert Gębarowski , Stanisław Drożdż , Andrzej Z. Górski , Paweł Oświęcimka