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Despite recommender systems play a key role in network content platforms, mining the user's interests is still a significant challenge. Existing works predict the user interest by utilizing user behaviors, i.e., clicks, views, etc., but…
We study the extent to which we can infer users' geographical locations from social media. Location inference from social media can benefit many applications, such as disaster management, targeted advertising, and news content tailoring.…
The boom in social media with regard to producing and consuming information simultaneously implies the crucial role of online user influence in determining content popularity. In particular, understanding behavior variations between the…
The ever-increasing amount of information flowing through Social Media forces the members of these networks to compete for attention and influence by relying on other people to spread their message. A large study of information propagation…
Online communities such as Facebook and Twitter are enormously popular and have become an essential part of the daily life of many of their users. Through these platforms, users can discover and create information that others will then…
Microblogging platforms constitute a popular means of real-time communication and information sharing. They involve such a large volume of user-generated content that their users suffer from an information deluge. To address it, numerous…
The social media craze is on an ever increasing spree, and people are connected with each other like never before, but these vast connections are visually unexplored. We propose a methodology Twigraph to explore the connections between…
In e-commerce websites like Taobao, brand is playing a more important role in influencing users' decision of click/purchase, partly because users are now attaching more importance to the quality of products and brand is an indicator of…
It's of great importance to measure happiness of social network users, but the existing method based on questionnaires suffers from high costs and low efficiency. This paper aims at identifying social network users' happiness level based on…
Social network websites, such as Facebook, YouTube, Lastfm etc, have become a popular platform for users to connect with each other and share content or opinions. They provide rich information for us to study the influence of user's social…
Nowadays, people in the modern world communicate with their friends, relatives, and colleagues through the internet. Persons/nodes and communication/edges among them form a network. Social media networks are a type of network where people…
Over the past decade humans have experienced exponential growth in the use of online resources, in particular social media and microblogging websites such as Facebook, Twitter, YouTube and also mobile applications such as WhatsApp, Line,…
Being dominant factors driving the human actions, personalities can be excellent indicators in predicting the offline and online behavior of different individuals. However, because of the great expense and inevitable subjectivity in…
Social Media has seen a tremendous growth in the last decade and is continuing to grow at a rapid pace. With such adoption, it is increasingly becoming a rich source of data for opinion mining and sentiment analysis. The detection and…
Microblogging sites are important vehicles for the users to obtain information and shape public opinion thus they are arenas of continuous competition for popularity. Most popular topics are usually indicated on ranking lists. In this…
We introduce an original mathematical model to analyse the diffusion of posts within a generic online social platform. The main novelty is that each user is not simply considered as a node on the social graph, but is further equipped with…
Selfies have become increasingly fashionable in the social media era. People are willing to share their selfies in various social media platforms such as Facebook, Instagram and Flicker. The popularity of selfie have caught researchers'…
Understanding the heterogeneous role of individuals in large-scale information spreading is essential to manage online behavior as well as its potential offline consequences. To this end, most existing studies from diverse research domains…
Users of social media sites like Facebook and Twitter rely on crowdsourced content recommendation systems (e.g., Trending Topics) to retrieve important and useful information. Contents selected for recommendation indirectly give the initial…
This paper is concerned with online targeted advertising on social networks. The main technical task we address is to estimate the activation probability for user pairs, which quantifies the influence one user may have on another towards…