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Due to much closer to real application scenarios,the budgeted influence maximization (BIM) problem has attracted great attention among researchers. As a variant of the influence maximization (IM) problem, the BIM problem aims at mining…

Social and Information Networks · Computer Science 2022-03-23 Jianshe Wu , Junjun Gao , Hongde Zhu , Zulei Zhang

CMO Council reports that 71\% of internet users in the U.S. were influenced by coupons and discounts when making their purchase decisions. It has also been shown that offering coupons to a small fraction of users (called seed users) may…

Social and Information Networks · Computer Science 2018-02-23 Shaojie Tang

If a piece of information is released from a media site, can it spread, in 1 month, to a million web pages? This influence estimation problem is very challenging since both the time-sensitive nature of the problem and the issue of…

Social and Information Networks · Computer Science 2013-11-18 Nan Du , Le Song , Manuel Gomez Rodriguez , Hongyuan Zha

Social networks, due to their popularity, have been studied extensively these years. A rich body of these studies is related to influence maximization, which aims to select a set of seed nodes for maximizing the expected number of active…

Social and Information Networks · Computer Science 2015-10-14 Zhefeng Wang , Enhong Chen , Qi Liu , Yu Yang , Yong Ge , Biao Chang

We consider the problem of learning from revealed preferences in an online setting. In our framework, each period a consumer buys an optimal bundle of goods from a merchant according to her (linear) utility function and current prices,…

Data Structures and Algorithms · Computer Science 2014-12-02 Kareem Amin , Rachel Cummings , Lili Dworkin , Michael Kearns , Aaron Roth

We address the problem of influence maximization when the social network is accompanied by diffusion cascades. In prior works, such information is used to compute influence probabilities, which is utilized by stochastic diffusion models in…

Social and Information Networks · Computer Science 2020-11-23 George Panagopoulos , Fragkiskos D. Malliaros , Michalis Vazirgiannis

Social connections are conduits through which individuals communicate, information propagates, and diseases spread. Identifying individuals who are more likely to adopt ideas and spread them is essential in order to develop effective…

Social and Information Networks · Computer Science 2024-10-31 Vedran Sekara , Ivan Dotu , Manuel Cebrian , Esteban Moro , Manuel Garcia-Herranz

A long line of work in social psychology has studied variations in people's susceptibility to persuasion -- the extent to which they are willing to modify their opinions on a topic. This body of literature suggests an interesting…

Social and Information Networks · Computer Science 2018-01-29 Rediet Abebe , Jon Kleinberg , David Parkes , Charalampos E. Tsourakakis

In the influence maximization (IM) problem, we are given a social network and a budget $k$, and we look for a set of $k$ nodes in the network, called seeds, that maximize the expected number of nodes that are reached by an influence cascade…

Social and Information Networks · Computer Science 2021-05-11 Gianlorenzo D'Angelo , Debashmita Poddar , Cosimo Vinci

The information flows among the people while they communicate through social media websites. Due to the dependency on digital media, a person shares important information or regular updates with friends and family. The set of persons on…

Social and Information Networks · Computer Science 2024-06-14 Rahul Kumar Gautam , Anjeneya Swami Kare , Durga Bhavani S

Given a social network $G$ and an integer $k$, the influence maximization (IM) problem asks for a seed set $S$ of $k$ nodes from $G$ to maximize the expected number of nodes influenced via a propagation model. The majority of the existing…

Social and Information Networks · Computer Science 2020-04-15 Keke Huang , Jing Tang , Kai Han , Xiaokui Xiao , Wei Chen , Aixin Sun , Xueyan Tang , Andrew Lim

Understanding the behaviors of information propagation is essential for the effective exploitation of social influence in social networks. However, few existing influence models are both tractable and efficient for describing the…

Social and Information Networks · Computer Science 2012-09-11 Biao Xiang , Enhong Chen , Qi Liu , Hui Xiong

Influence Maximization (IM), which aims to select a set of users from a social network to maximize the expected number of influenced users, has recently received significant attention for mass communication and commercial marketing.…

Social and Information Networks · Computer Science 2022-05-12 Taotao Cai , Qi Lei , Quan Z. Sheng , Shuiqiao Yang , Jian Yang , Wei Emma Zhang

Motivated by applications to word-of-mouth advertising, we consider a game-theoretic scenario in which competing advertisers want to target initial adopters in a social network. Each advertiser wishes to maximize the resulting cascade of…

Computer Science and Game Theory · Computer Science 2014-03-26 Allan Borodin , Mark Braverman , Brendan Lucier , Joel Oren

We study the power of fractional allocations of resources to maximize influence in a network. This work extends in a natural way the well-studied model by Kempe, Kleinberg, and Tardos (2003), where a designer selects a (small) seed set of…

Computer Science and Game Theory · Computer Science 2014-01-31 Erik D. Demaine , MohammadTaghi Hajiaghayi , Hamid Mahini , David L. Malec , S. Raghavan , Anshul Sawant , Morteza Zadimoghadam

We study a family online influence maximization problems where in a sequence of rounds $t=1,\ldots,T$, a decision maker selects one from a large number of agents with the goal of maximizing influence. Upon choosing an agent, the decision…

Machine Learning · Computer Science 2021-09-27 Gábor Lugosi , Gergely Neu , Julia Olkhovskaya

Influence Maximization Problem (IMP) is selecting a seed set of nodes in the social network to spread the influence as widely as possible. It has many applications in multiple domains, e.g., viral marketing is frequently used for new…

Databases · Computer Science 2020-01-23 Xinxun Zeng , Shiqi Zhang , Bo Tang

Influence maximization aims to identify a set of influential individuals, referred to as influencers, as information sources to maximize the spread of information within networks, constituting a vital combinatorial optimization problem with…

Social and Information Networks · Computer Science 2024-05-16 Wenfeng Shi , Tianlong Fan , Shuqi Xu , Rongmei Yang , Linyuan Lü

The problem of influence maximization is to select the most influential individuals in a social network. With the popularity of social network sites, and the development of viral marketing, the importance of the problem has been increased.…

Social and Information Networks · Computer Science 2019-04-30 Maryam Adineh , Mostafa Nouri-Baygi

In recent years, recommendation systems have been widely applied in many domains. These systems are impotent in affecting users to choose the behavior that the system expects. Meanwhile, providing incentives has been proven to be a more…

Social and Information Networks · Computer Science 2021-07-15 Shiqing Wu , Weihua Li , Hao Shen , Quan Bai