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Browsing privacy solutions face an uphill battle to deployment. Many operate counter to the economic objectives of popular online services (e.g., by completely blocking ads) and do not provide enough incentive for users who may be subject…

Networking and Internet Architecture · Computer Science 2018-10-05 Arash Molavi Kakhki , Vijay Erramilli , Phillipa Gill , Augustin Chaintreau , Balachander Krishnamurthy

Online offerings such as web search, news portals, and e-commerce applications face the challenge of providing high-quality service to a large, heterogeneous user base. Recent efforts have highlighted the potential to improve performance by…

Artificial Intelligence · Computer Science 2014-01-17 Andreas Krause , Eric Horvitz

We study a two-sided online data ecosystem comprised of an online platform, users on the platform, and downstream learners or data buyers. The learners can buy user data on the platform (to run a statistic or machine learning task).…

Computer Science and Game Theory · Computer Science 2025-10-13 Diptangshu Sen , Jingyan Wang , Juba Ziani

We study privacy-utility trade-offs where users share privacy-correlated useful information with a service provider to obtain some utility. The service provider is adversarial in the sense that it can infer the users' private information…

Information Theory · Computer Science 2021-06-29 Xiaoming Duan , Zhe Xu , Rui Yan , Ufuk Topcu

Every time the customer (individual or company) has to release personal information to its service provider (e.g., an online store or a cloud computing provider), it faces a trade-off between the benefits gained (enhanced or cheaper…

Cryptography and Security · Computer Science 2012-03-20 Giuseppe D'Acquisto , Maurizio Naldi , Giuseppe F. Italiano

Suppliers (including companies and individual prosumers) may wish to protect their private information when selling items they have in stock. A market is envisaged where private information can be protected through the use of differential…

Cryptography and Security · Computer Science 2015-09-23 Maurizio Naldi , Giuseppe D'Acquisto

Consumers value keeping some information about them private from potential marketers. E-commerce dramatically increases the potential for marketers to accumulate otherwise private information about potential customers. Online marketers…

Computers and Society · Computer Science 2007-05-23 Michael R. Ward , Yu-Ching Chen

The question we raise through this paper is: Is it economically feasible to trade consumer personal information with their formal consent (permission) and in return provide them incentives (monetary or otherwise)?. In view of (a) the…

Computers and Society · Computer Science 2020-12-11 Ranjan Pal , Yixuan Wang , Swades De , Bodhibrata Nag , Pan Hui

Statistical agencies face a dual mandate to publish accurate statistics while protecting respondent privacy. Increasing privacy protection requires decreased accuracy. Recognizing this as a resource allocation problem, we propose an…

Cryptography and Security · Computer Science 2019-03-12 John M. Abowd , Ian M. Schmutte

We study how privacy technologies affect user and advertiser behavior in a simple economic model of targeted advertising. In our model, a consumer first decides whether or not to buy a good, and then an advertiser chooses an advertisement…

Computer Science and Game Theory · Computer Science 2015-08-14 Rachel Cummings , Katrina Ligett , Mallesh M. Pai , Aaron Roth

We consider a scenario in which a database stores sensitive data of users and an analyst wants to estimate statistics of the data. The users may suffer a cost when their data are used in which case they should be compensated. The analyst…

Computer Science and Game Theory · Computer Science 2012-04-19 Lisa Fleischer , Yu-Han Lyu

Many internet ventures rely on advertising for their revenue. However, users feel discontent by the presence of ads on the websites they visit, as the data-size of ads is often comparable to that of the actual content. This has an impact…

Social and Information Networks · Computer Science 2017-05-10 Kiran Garimella , Orestis Kostakis , Michael Mathioudakis

One of major considerations in an online business is customer privacy. Consumers are not interested in being monitored and identified by sellers. Some solutions are proposed to hide selection of the customer but in the payment phase, there…

Cryptography and Security · Computer Science 2014-09-01 Mahdi Soodkhah Mohammadi , Abbas Ghaemi Bafghi

With the rapid development of applications in open distributed environments such as eCommerce, privacy of information is becoming a critical issue. Today, many online companies are gathering information and have assembled sophisticated…

Software Engineering · Computer Science 2015-01-21 Abdulsalam Yassine

Free content and services on the Web are often supported by ads. However, with the proliferation of intrusive and privacy-invasive ads, a significant proportion of users have started to use ad blockers. As existing ad blockers are radical…

Cryptography and Security · Computer Science 2016-04-18 Jagdish Prasad Achara , Javier Parra-Arnau , Claude Castelluccia

Data markets serve as crucial platforms facilitating data discovery, exchange, sharing, and integration among data users and providers. However, the paramount concern of privacy has predominantly centered on protecting privacy of data…

Cryptography and Security · Computer Science 2024-07-16 Minxing Zhang , Jian Pei

This paper initiates the study of the testable implications of choice data in settings where agents have privacy preferences. We adapt the standard conceptualization of consumer choice theory to a situation where the consumer is aware of,…

Computer Science and Game Theory · Computer Science 2014-01-03 Rachel Cummings , Federico Echenique , Adam Wierman

Very recently, we are witnessing the emergence of a number of start-ups that enables individuals to sell their private data directly to brokers and businesses. While this new paradigm may shift the balance of power between individuals and…

Cryptography and Security · Computer Science 2017-01-04 Javier Parra-Arnau

With the proliferation of the digital data economy, digital data is considered as the crude oil in the twenty-first century, and its value is increasing. Keeping pace with this trend, the model of data market trading between data providers…

Computer Science and Game Theory · Computer Science 2022-06-23 Sayan Biswas , Kangsoo Jung , Catuscia Palamidessi

The intrusiveness and the increasing invasiveness of online advertising have, in the last few years, raised serious concerns regarding user privacy and Web usability. As a reaction to these concerns, we have witnessed the emergence of a…

Computers and Society · Computer Science 2016-02-08 Javier Parra-Arnau , Jagdish Prasad Achara , Claude Castelluccia
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