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Influence maximization is the problem of finding a set of users in a social network, such that by targeting this set, one maximizes the expected spread of influence in the network. Most of the literature on this topic has focused…

Databases · Computer Science 2011-10-03 Amit Goyal , Francesco Bonchi , Laks V. S. Lakshmanan

We consider the problem of estimating the latent structure of a social network based on the observed information diffusion events, or cascades, where the observations for a given cascade consist of only the timestamps of infection for…

Machine Learning · Statistics 2020-03-27 Ming Yu , Varun Gupta , Mladen Kolar

Measuring and optimizing the influence of nodes in big-data online social networks are important for many practical applications, such as the viral marketing and the adoption of new products. As the viral spreading on social network is a…

Physics and Society · Physics 2018-07-31 Yanqing Hu , Shenggong Ji , Yuliang Jin , Ling Feng , H. Eugene Stanley , Shlomo Havlin

In recent years, social networking platforms have developed into extraordinary channels for spreading and consuming information. Along with the rise of such infrastructure, there is continuous progress on techniques for spreading…

Social and Information Networks · Computer Science 2024-11-14 Thibaut Horel , Yaron Singer

Influence Maximization is a NP-hard problem of selecting the optimal set of influencers in a network. Here, we propose two new approaches to influence maximization based on two very different metrics. The first metric, termed Balanced Index…

Social and Information Networks · Computer Science 2019-12-02 Panagiotis D. Karampourniotis , Boleslaw K. Szymanski , Gyorgy Korniss

A serious challenge when finding influential actors in real-world social networks is the lack of knowledge about the structure of the underlying network. Current state-of-the-art methods rely on hand-crafted sampling algorithms; these…

Social and Information Networks · Computer Science 2020-02-21 Harshavardhan Kamarthi , Priyesh Vijayan , Bryan Wilder , Balaraman Ravindran , Milind Tambe

Identifying the most influential spreaders that maximize information flow is a central question in network theory. Recently, a scalable method called "Collective Influence (CI)" has been put forward through collective influence…

Physics and Society · Physics 2016-11-08 Xian Teng , Sen Pei , Flaviano Morone , Hernán A. Makse

In this paper, we address the important issue of uncertainty in the edge influence probability estimates for the well studied influence maximization problem --- the task of finding $k$ seed nodes in a social network to maximize the…

Social and Information Networks · Computer Science 2016-06-14 Wei Chen , Tian Lin , Zihan Tan , Mingfei Zhao , Xuren Zhou

Online social networks have become incredibly popular in recent years, which prompts an increasing number of companies to promote their brands and products through social media. This paper presents an approach for identifying influential…

Social and Information Networks · Computer Science 2020-06-26 Yuxin Mao , Lujie Zhou , Naixue Xiong

In many complex networked systems, such as online social networks, activity originates at certain nodes and subsequently spreads on the network through influence. In this work, we consider the problem of modeling the spread of influence and…

Social and Information Networks · Computer Science 2017-07-18 Arun Sathanur , Mahantesh Halappanavar , Yi Shi , Walin Sagduyu

The influence model is a discrete-time stochastic model that succinctly captures the interactions of a network of Markov chains. The model produces a reduced-order representation of the stochastic network, and can be used to describe and…

Systems and Control · Computer Science 2018-11-07 Chenyuan He , Yan Wan , Frank L. Lewis

Social influence, sometimes referred to as spillover or contagion, have been extensively studied in various empirical social network research. However, there are various estimation challenges in identifying social influence effects, as they…

Social and Information Networks · Computer Science 2019-03-15 Ran Xu

Identifying influential spreaders is crucial for understanding and controlling spreading processes on social networks. Via assigning degree-dependent weights onto links associated with the ground node, we proposed a variant to a recent…

Physics and Society · Physics 2015-01-16 Qian Li , Tao Zhou , Linyuan Lv , Duanbing Chen

The identification of key nodes in complex networks is an important topic in many network science areas. It is vital to a variety of real-world applications, including viral marketing, epidemic spreading and influence maximization. In…

Social and Information Networks · Computer Science 2024-12-04 Mateusz Stolarski , Adam Piróg , Piotr Bródka

Much work in Social Network Analysis has focused on the identification of the most important actors in a social network. This has resulted in several measures of influence and authority. While most of such sociometrics (e.g., PageRank) are…

Social and Information Networks · Computer Science 2011-08-25 Karthik Subbian , Prem Melville

Viral marketing campaigns target primarily those individuals who are central in social networks and hence have social influence. Marketing events, however, may attract diverse audience. Despite the importance of event marketing, the…

Social and Information Networks · Computer Science 2022-01-04 Balázs R. Sziklai , Balázs Lengyel

We study network centrality based on dynamic influence propagation models in social networks. To illustrate our integrated mathematical-algorithmic approach for understanding the fundamental interplay between dynamic influence processes and…

Social and Information Networks · Computer Science 2017-03-02 Wei Chen , Shang-Hua Teng

Analysis of social networks with limited data access is challenging for third parties. To address this challenge, a number of studies have developed algorithms that estimate properties of social networks via a simple random walk. However,…

Social and Information Networks · Computer Science 2023-05-23 Kazuki Nakajima , Kazuyuki Shudo

Temporal networks, whose links are activated or deactivated over time, are used to represent complex systems such as social interactions or collaborations occurring at specific times. Such networks facilitate the spread of information and…

Social and Information Networks · Computer Science 2025-02-27 Tianrui Mao , Shilun Zhang , Alan Hanjalic , Huijuan Wang

Online social networks have become an important platform for people to communicate, share knowledge and disseminate information. Given the widespread usage of social media, individuals' ideas, preferences and behavior are often influenced…

Social and Information Networks · Computer Science 2023-09-12 Hui Li , Susu Yang , Mengting Xu , Sourav S Bhowmick , Jiangtao Cui