Related papers: Social Influence in Social Advertising: Evidence f…

Unlike traditional media, social media typically provides quantified metrics of how many users have engaged with each piece of content. Some have argued that the presence of these cues promotes the spread of misinformation. Here we…

Consumer behavior under social influence is a well-known phenomenon and computer scientists and economists are prevalently trying to analyze the dynamics behind decision making during the consumption process through agent-based modeling…

Peer recommendation is a crowdsourcing task that leverages the opinions of many to identify interesting content online, such as news, images, or videos. Peer recommendation applications often use social signals, e.g., the number of prior…

The characteristics of social partners have long been hypothesized as influential in guiding group interactions. Understanding how demographic cues impact networks of creative collaborators is critical for elevating creative performances…

Influential users play an important role in online social networks since users tend to have an impact on one other. Therefore, the proposed work analyzes users and their behavior in order to identify influential users and predict user…

While direct social ties have been intensely studied in the context of computer-mediated social networks, indirect ties (e.g., friends of friends) have seen little attention. Yet in real life, we often rely on friends of our friends for…

Peer effects, in which the behavior of an individual is affected by the behavior of their peers, are posited by multiple theories in the social sciences. Other processes can also produce behaviors that are correlated in networks and groups,…

With social media and the according social and ubiquitous applications finding their way into everyday life, there is a rapidly growing amount of user generated content yielding explicit and implicit network structures. We consider social…

Human visual attention is susceptible to social influences. In education, peer effects impact student learning, but their precise role in modulating attention remains unclear. Our experiment (N=311) demonstrates that displaying peer visual…

In classical causal inference, inferring cause-effect relations from data relies on the assumption that units are independent and identically distributed. This assumption is violated in settings where units are related through a network of…

There has been a long standing interest in understanding `Social Influence' both in Social Sciences and in Computational Linguistics. In this paper, we present a novel approach to study and measure interpersonal influence in daily…

While there is ample evidence that social and communication networks play a key role during the spread of new ideas, products, or services, network effects are expected to have diminished influence in the stationary state, when all users…

The aim of this paper is to examine how consumer perceptions of social media advertisements affect advertising value and brand awareness. With a rapid increase in the number of social media users over the last ten years, a new advertising…

Understanding susceptibility to online influence is crucial for mitigating the spread of misinformation and protecting vulnerable audiences. This paper investigates susceptibility to influence within social networks, focusing on the…

The ever-increasing amount of information flowing through Social Media forces the members of these networks to compete for attention and influence by relying on other people to spread their message. A large study of information propagation…

People often share news and information with their social connections, but why do some advertisements get shared more than others? A large-scale test examines whether facial responses predict sharing. Facial expressions play a key role in…

Social influence drives both offline and online human behaviour. It pervades cultural markets, and manifests itself in the adoption of scientific and technical innovations as well as the spread of social practices. Prior empirical work on…

In the midst of the influencer marketing boom, more and more companies are shifting resources from real to virtual (or computer-generated) influencers. But while virtual influencers have the potential to engage consumers and drive action,…

It is widely believed that one's peers influence product adoption behaviors. This relationship has been linked to the number of signals a decision-maker receives in a social network. But it is unclear if these same principles hold when the…

Social media feeds have become central to the Internet. Among the most visible are trending feeds, which rank content deemed timely and relevant. To examine how feed signals influence behaviors and perceptions, we conducted a randomized…