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The problem of influence maximization, i.e., finding the set of nodes having maximal influence on a network, is of great importance for several applications. In the past two decades, many heuristic metrics to spot influencers have been…

Physics and Society · Physics 2023-06-07 Siddharth Patwardhan , Filippo Radicchi , Santo Fortunato

In social online platforms, identifying influential seed users to maximize influence spread is a crucial as it can greatly diminish the cost and efforts required for information dissemination. While effective, traditional methods for…

Social and Information Networks · Computer Science 2025-01-03 Huyen Nguyen , Hieu Dam , Nguyen Do , Cong Tran , Cuong Pham

The Independent Cascade Model (ICM) is a widely studied model that aims to capture the dynamics of the information diffusion in social networks and in general complex networks. In this model, we can distinguish between active nodes which…

Data Structures and Algorithms · Computer Science 2017-06-21 Gianlorenzo D'Angelo , Lorenzo Severini , Yllka Velaj

Since its introduction in 2003, the influence maximization (IM) problem has drawn significant research attention in the literature. The aim of IM is to select a set of k users who can influence the most individuals in the social network.…

Social and Information Networks · Computer Science 2019-06-19 Hui Li , Mengting Xu , Sourav S Bhowmick , Changsheng Sun , Zhongyuan Jiang , Jiangtao Cui

Influence Maximization problem has received significant attention in recent years due to its application in various do?mains such as product recommendation, public opinion dissemination, and disease propagation. This paper proposes a…

Social and Information Networks · Computer Science 2023-11-23 Renquan Zhang , Xilong Qu , Qiang Zhang , Xirong Xu , Sen Pei

Social networks have been popular platforms for information propagation. An important use case is viral marketing: given a promotion budget, an advertiser can choose some influential users as the seed set and provide them free or discounted…

Social and Information Networks · Computer Science 2016-11-15 Yixin Bao , Xiaoke Wang , Zhi Wang , Chuan Wu , Francis C. M. Lau

A widely studied model of influence diffusion in social networks represents the network as a graph $G=(V,E)$ with an influence threshold $t(v)$ for each node. Initially the members of an initial set $S\subseteq V$ are influenced. During…

Data Structures and Algorithms · Computer Science 2018-07-19 Gennaro Cordasco , Luisa Gargano , Joseph Peters , Adele Anna Rescigno , Ugo Vaccaro

In a diffusion process on a network, how many nodes are expected to be influenced by a set of initial spreaders? This natural problem, often referred to as influence estimation, boils down to computing the marginal probability that a given…

Social and Information Networks · Computer Science 2020-01-01 Andrey Y. Lokhov , David Saad

In this paper, we study the adversarial attacks on influence maximization under dynamic influence propagation models in social networks. In particular, given a known seed set S, the problem is to minimize the influence spread from S by…

Social and Information Networks · Computer Science 2022-12-20 Lichao Sun , Xiaobin Rui , Wei Chen

Influence maximization is a prototypical problem enabling applications in various domains, and it has been extensively studied in the past decade. The classic influence maximization problem explores the strategies for deploying seed users…

Social and Information Networks · Computer Science 2019-04-15 Guangmo Tong , Ruiqi Wang

The personalization of our news consumption on social media has a tendency to reinforce our pre-existing beliefs instead of balancing our opinions. This finding is a concern for the health of our democracies which rely on an access to…

Social and Information Networks · Computer Science 2019-06-04 Ruben Becker , Federico Corò , Gianlorenzo D'Angelo , Hugo Gilbert

Influence maximization is a crucial issue for mining the deep information of social networks, which aims to select a seed set from the network to maximize the number of influenced nodes. To evaluate the influence spread of a seed set…

Neural and Evolutionary Computing · Computer Science 2024-10-28 Chao Wang , Jiaxuan Zhao , Lingling Li , Licheng Jiao , Jing Liu , Kai Wu

Influence maximization aims to identify a set of influential individuals, referred to as influencers, as information sources to maximize the spread of information within networks, constituting a vital combinatorial optimization problem with…

Social and Information Networks · Computer Science 2024-05-16 Wenfeng Shi , Tianlong Fan , Shuqi Xu , Rongmei Yang , Linyuan Lü

CMO Council reports that 71\% of internet users in the U.S. were influenced by coupons and discounts when making their purchase decisions. It has also been shown that offering coupons to a small fraction of users (called seed users) may…

Social and Information Networks · Computer Science 2018-02-23 Shaojie Tang

Community partition is an important problem in many areas such as biology network, social network. The objective of this problem is to analyse the relationships among data via the network topology. In this paper, we consider the community…

Social and Information Networks · Computer Science 2020-07-07 Qiufen Ni , Jianxiong Guo , Chuanhe Huang , Weili Wu

Incentivized social advertising, an emerging marketing model, provides monetization opportunities not only to the owners of the social networking platforms but also to their influential users by offering a "cut" on the advertising revenue.…

Social and Information Networks · Computer Science 2021-06-23 Cigdem Aslay , Francesco Bonchi , Laks V. S. Lakshmanan , Wei Lu

Influence maximization (IM) is the problem of finding a seed vertex set that maximizes the expected number of vertices influenced under a given diffusion model. Due to the NP-Hardness of finding an optimal seed set, approximation algorithms…

Social and Information Networks · Computer Science 2021-05-11 Gokhan Gokturk , Kamer Kaya

Given a hypergraph, influence maximization (IM) is to discover a seed set containing $k$ vertices that have the maximal influence. Although the existing vertex-based IM algorithms perform better than the hyperedge-based algorithms by…

Social and Information Networks · Computer Science 2024-06-05 Lingling Zhang , Hong Jiang , Ye Yuan , Guoren Wang

Given a social network $G$, the profit maximization (PM) problem asks for a set of seed nodes to maximize the profit, i.e., revenue of influence spread less the cost of seed selection. The target profit maximization (TPM) problem, which…

Social and Information Networks · Computer Science 2019-10-30 Keke Huang , Jing Tang , Xiaokui Xiao , Aixin Sun , Andrew Lim

Influence maximization (IM) is a crucial optimization task related to analyzing complex networks in the real world, such as social networks, disease propagation networks, and marketing networks. Publications to date about the IM problem…

Social and Information Networks · Computer Science 2024-05-16 Xilong Qu , Wenbin Pei , Yingchao Yang , Xirong Xu , Renquan Zhang , Qiang Zhang
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