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A fundamental feature for understanding the diffusion of innovations through a social group is the manner in which we are influenced by our own social interactions. It is usually assumed that only direct interactions, those that form our…

Physics and Society · Physics 2024-07-08 Manuel Miranda , María Pereda , Angel Sánchez , Ernesto Estrada

One of the fundamental principles driving diversity or homogeneity in domains such as cultural differentiation, political affiliation, and product adoption is the tension between two forces: influence (the tendency of people to become…

Computer Science and Game Theory · Computer Science 2015-10-28 David Kempe , Jon Kleinberg , Sigal Oren , Aleksandrs Slivkins

Using the minority game as a model for competition dynamics, we investigate the effects of inter-agent communications on the global evolution of the dynamics of a society characterized by competition for limited resources. The agents…

Statistical Mechanics · Physics 2009-11-10 M. Anghel , Zoltan Toroczkai , Kevin E. Bassler , G. Korniss

Studying extreme ideas in routine choices and discussions is of utmost importance to understand the increasing polarization in society. In this study, we focus on understanding the generation and influence of extreme ideas in routine…

Social and Information Networks · Computer Science 2023-05-01 Sriniwas Pandey , Yiding Cao , Yingjun Dong , Minjun Kim , Neil G. MacLaren , Shelley D. Dionne , Francis J. Yammarino , Hiroki Sayama

Ideas, behaviors, and opinions spread through social networks. If the probability of spreading to a new individual is a non-linear function of the fraction of the individuals' affected neighbors, such a spreading process becomes a "complex…

Physics and Society · Physics 2023-08-30 Julian Kates-Harbeck , Michael M. Desai

Understanding the forces governing human behavior and social dynamics is a challenging problem. Individuals' decisions and actions are affected by interlaced factors, such as physical location, homophily, and social ties. In this paper, we…

Social and Information Networks · Computer Science 2018-01-30 Luca Luceri , Alberto Vancheri , Torsten Braun , Silvia Giordano

The spread of disinformation (maliciously spread false information) in online social networks has become an important problem in today's society. Disinformation's spread is facilitated by the fact that individuals often accept false…

Physics and Society · Physics 2025-04-15 Corbit R. Sampson , Juan G. Restrepo

Many empirical networks are intrinsically pluralistic, with interactions occurring within groups of arbitrary agents. Then the agent in the network can be influenced by types of neighbors, common examples include similarity, opposition, and…

Physics and Society · Physics 2020-05-12 Shuo Liu , Xiwang Guan , Shuangling Luo , Haoxiang Xia

What drives the propensity for the social network dynamics? Social influence is believed to drive both off-line and on-line human behavior, however it has not been considered as a driver of social network evolution. Our analysis suggest…

Physics and Society · Physics 2016-05-27 Yang Yang , Nitesh V. Chawla , Ryan N. Lichtenwalter , Yuxiao Dong

We investigate the collective behavior of a system of social agents subject to the competition between two mass media influences considered as external fields. We study under what conditions either of two mass media with different…

Physics and Society · Physics 2024-05-09 O. Alvarez-Llamoza , M. G. Cosenza , J. C. Gonzalez-Avella , M. A. Suarez , K. Tucci , P. Valverde

Social media has emerged as a significant source of information for people. As agents interact with each other through social media platforms, they create numerous complex social networks. Within these networks, information spread among…

Physics and Society · Physics 2023-03-07 Jiarui Dong , Yi-Cheng Zhang , Yixiu Kong

The ways in which an innovation (e.g., new behaviour, idea, technology, product) diffuses among people can determine its success or failure. In this paper, we address the problem of diffusion of innovations over multiplex social networks…

Social and Information Networks · Computer Science 2014-08-26 Rasoul Ramezanian , Mostafa Salehi , Matteo Magnani , Danilo Montesi

A key ingredient in social contagion dynamics is reinforcement, as adopting a certain social behavior requires verification of its credibility and legitimacy. Memory of non-redundant information plays an important role in reinforcement,…

Physics and Society · Physics 2015-07-29 Wei Wang , Ming Tang , Hai-Feng Zhang , Ying-Cheng Lai

Behavioral adoptions are influenced by peers in different ways. While some individuals may change after a single incoming influence, others need multiple cumulated attempts. These two mechanism, known as the simple and the complex…

Physics and Society · Physics 2024-12-02 Elsa Andres , Romualdo Pastor-Satorras , Michele Starnini , Márton Karsai

Socio-diversity, the variety of human opinions, ideas, behaviors and styles, has profound implications for social systems. While it fuels innovation, productivity, and collective intelligence, it can also complicate communication and erode…

Physics and Society · Physics 2024-02-19 Andrea Musso , Dirk Helbing

We investigate opinion spreading by a threshold model in a situation where the influence of people is heterogeneously distributed. We focus on the response of the average opinion as a function between the trend between out-degree (number of…

Physics and Society · Physics 2017-07-26 Eun Lee , Petter Holme

The spread of ideas across a social network can be studied using complex contagion models, in which agents are activated by contact with multiple activated neighbors. The investigation of complex contagions can provide crucial insights into…

Social and Information Networks · Computer Science 2015-03-19 Sergey Melnik , Jonathan A. Ward , James P. Gleeson , Mason A. Porter

Social influence drives both offline and online human behaviour. It pervades cultural markets, and manifests itself in the adoption of scientific and technical innovations as well as the spread of social practices. Prior empirical work on…

Physics and Society · Physics 2014-07-14 J. -P. Onnela , F. Reed-Tsochas

Influence competition finds its significance in many applications, such as marketing, politics and public events like COVID-19. Existing work tends to believe that the stronger influence will always win and dominate nearly the whole…

Social and Information Networks · Computer Science 2021-04-30 Chen Feng , Jiahui Sun , Luiyi Fu

The focus of this work is on designing influencing strategies to shape the collective opinion of a network of individuals. We consider a variant of the voter model where opinions evolve in one of two ways. In the absence of external…

Social and Information Networks · Computer Science 2020-02-04 Anmol Gupta , Sharayu Moharir , Neeraja Sahasrabudhe
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