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Mobile advertising is a billion pound industry that is rapidly expanding. The success of an advert is measured based on how users interact with it. In this paper we investigate whether the application of unsupervised learning and…
Radio signals are used broadly as navigation aids, and current and future terrestrial wireless communication systems have properties that make their dual-use for this purpose attractive. Sub-6 GHz carrier frequencies enable widespread…
The problem of scheduling the (time) resource allocation of a base station (cell tower) that interacts with clients (users of wireless mobile devices with Internet access) and servers from which they download web pages (files in general) is…
Minimizing the cost of deploying and operating a Wireless Sensor Network (WSN) involves deciding how to partition a budget between competing expenses such as node hardware, energy, and labor. Most commercial network operators account for…
For Verizon MediaDemand Side Platform(DSP), forecasting of ad campaign performance not only feeds key information to the optimization server to allow the system to operate on a high-performance mode, but also produces actionable insights to…
Server deployment is a fundamental task in mobile edge computing: where to place the edge servers and what user cells to assign to them. To make this decision is context-specific, but common goals are 1) computing efficiency: maximize the…
In the cost per click (CPC) pricing model, an advertiser pays an ad network only when a user clicks on an ad; in turn, the ad network gives a share of that revenue to the publisher where the ad was impressed. Still, advertisers may be…
In sponsored search advertising (SSA), advertisers need to select keywords and determine matching types for selected keywords simultaneously, i.e., keyword targeting. An optimal keyword targeting strategy guarantees reaching the right…
Network capacity expansion is a critical challenge for telecom operators, requiring strategic placement of new cell sites to ensure optimal coverage and performance. Traditional approaches, such as manual drive tests and static…
Vertical Cavity Surface Emitting Lasers (VCSELs) have demonstrated suitability for data transmission in indoor optical wireless communication (OWC) systems due to the high modulation bandwidth and low manufacturing cost of these sources.…
Social Media Advertisement has emerged as an effective approach for promoting the brands of a commercial house. Hence, many of them have started using this medium to maximize the influence among the users and create a customer base. In…
The use of a very large number of antennas at each base station site (referred to as "Massive MIMO") is one of the most promising approaches to cope with the predicted wireless data traffic explosion. In combination with Time Division…
Wireless sensor networks and Ad-hoc network in the region Multicast (Geocasting) means to deliver the message to all nodes in a given geographical area from the source point. Regional Multicast practical application of the specified area…
The mobile users on board vehicles often experience low quality of service due to the vehicular penetration effect, especially at the cell edges. The so-called mobile-cells are installed inside public transport vehicles to serve the…
In this paper, we consider a novel business model of video websites via Membership-Advertising Mode in wireless network, where the video websites provide three video services for mobile users: \textit{VIP-Member} service, Regular-Member…
In the age of data driven solution, the customer demographic attributes, such as gender and age, play a core role that may enable companies to enhance the offers of their services and target the right customer in the right time and place.…
Efficient allocation of impressions to advertisers in display advertising has a significant impact on advertisers' utility and the browsing experience of users. The problem becomes particularly challenging in the presence of advertisers…
Caching popular content at base stations is a powerful supplement to existing limited backhaul links for accommodating the exponentially increasing mobile data traffic. Given the limited cache budget, we investigate the cache size…
We consider an online ad network problem in which an ad exchange auctions ad slots and intermediaries called demand side platforms (DSPs) buy these ad slots for their clients (advertisers). An intermediary represents multiple advertisers.…
Mobile geo-location advertising, where mobile ads are targeted based on a user's location, has been identified as a key growth factor for the mobile market. As with online advertising, a crucial ingredient for their success is the…