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We consider the influence maximization problem (selecting $k$ seeds in a network maximizing the expected total influence) on undirected graphs under the linear threshold model. On the one hand, we prove that the greedy algorithm always…

Data Structures and Algorithms · Computer Science 2022-06-15 Grant Schoenebeck , Biaoshuai Tao , Fang-Yi Yu

In social networks, the collective behavior of large populations can be shaped by a small set of influencers through a cascading process induced by "peer pressure". For large-scale networks, efficient identification of multiple influential…

Physics and Society · Physics 2017-03-16 Sen Pei , Xian Teng , Jeffrey Shaman , Flaviano Morone , Hernán A. Makse

The outbreak of a pandemic, such as COVID-19, causes major health crises worldwide. Typical measures to contain the rapid spread usually include effective vaccination and strict interventions (Nature Human Behaviour, 2021). Motivated by…

Social and Information Networks · Computer Science 2025-03-31 Gargi Bakshi , Sujoy Bhore , Suraj Shetiya

In this paper, we study the Multi-Round Influence Maximization (MRIM) problem, where influence propagates in multiple rounds independently from possibly different seed sets, and the goal is to select seeds for each round to maximize the…

Social and Information Networks · Computer Science 2019-06-07 Lichao Sun , Weiran Huang , Philip S. Yu , Wei Chen

We model information dissemination as a susceptible-infected epidemic process and formulate a problem to jointly optimize seeds for the epidemic and time varying resource allocation over the period of a fixed duration campaign running on a…

Social and Information Networks · Computer Science 2017-06-29 Kundan Kandhway , Joy Kuri

The majority of influence maximization (IM) studies focus on targeting influential seeders to trigger substantial information spread in social networks. In this paper, we consider a new and complementary problem of how to further increase…

Social and Information Networks · Computer Science 2017-06-27 Yishi Lin , Wei Chen , John C. S. Lui

Information diffusion and influence maximization are important and extensively studied problems in social networks. Various models and algorithms have been proposed in the literature in the context of the influence maximization problem. A…

Computer Science and Game Theory · Computer Science 2015-03-18 Mayur Mohite , Y. Narahari

The identification of the minimal set of nodes that maximizes the propagation of information is one of the most relevant problems in network science. In this paper, we introduce a new method to find the set of initial spreaders to maximize…

The influence maximization (IM) problem as defined in the seminal paper by Kempe et al. has received widespread attention from various research communities, leading to the design of a wide variety of solutions. Unfortunately, this classical…

Databases · Computer Science 2017-09-28 Hui Li , Sourav S Bhowmick , Jiangtao Cui , Jianfeng Ma

This paper studies the multi-cascade influence maximization problem, which explores strategies for launching one information cascade in a social network with multiple existing cascades. With natural extensions to the classic models, we…

Social and Information Networks · Computer Science 2019-12-03 Guangmo Tong , Ruiqi Wang , Zheng Dong

Influence Maximization Problem (IMP) is selecting a seed set of nodes in the social network to spread the influence as widely as possible. It has many applications in multiple domains, e.g., viral marketing is frequently used for new…

Databases · Computer Science 2020-01-23 Xinxun Zeng , Shiqi Zhang , Bo Tang

We present the Social Influence Game (SIG), a framework for modeling adversarial persuasion in social networks with an arbitrary number of competing players. Our goal is to provide a tractable and interpretable model of contested influence…

Social and Information Networks · Computer Science 2026-05-27 Renukanandan Tumu , Cristian Ioan Vasile , Victor Preciado , Rahul Mangharam

Influence maximization (IM), which selects a set of $k$ users (called seeds) to maximize the influence spread over a social network, is a fundamental problem in a wide range of applications such as viral marketing and network monitoring.…

Social and Information Networks · Computer Science 2019-01-30 Yanhao Wang , Qi Fan , Yuchen Li , Kian-Lee Tan

Information propagation on networks is a central theme in social, behavioral, and economic sciences, with important theoretical and practical implications, such as the influence maximization problem for viral marketing. Here, we consider a…

Social and Information Networks · Computer Science 2022-09-26 Yu Tian , Renaud Lambiotte

A premise at a heart of network analysis is that entities in a network derive utilities from their connections. The {\em influence} of a seed set $S$ of nodes is defined as the sum over nodes $u$ of the {\em utility} of $S$ to $u$. {\em…

Social and Information Networks · Computer Science 2016-02-02 Edith Cohen , Daniel Delling , Thomas Pajor , Renato F. Werneck

We address the problem of influence maximization when the social network is accompanied by diffusion cascades. In prior works, such information is used to compute influence probabilities, which is utilized by stochastic diffusion models in…

Social and Information Networks · Computer Science 2020-11-23 George Panagopoulos , Fragkiskos D. Malliaros , Michalis Vazirgiannis

Influence maximization--the problem of identifying a subset of k influential seeds (vertices) in a network--is a classical problem in network science with numerous applications. The problem is NP-hard, but there exist efficient polynomial…

Distributed, Parallel, and Cluster Computing · Computer Science 2024-08-21 Reet Barik , Wade Cappa , S M Ferdous , Marco Minutoli , Mahantesh Halappanavar , Ananth Kalyanaraman

Aggression in online social networks has been studied mostly from the perspective of machine learning which detects such behavior in a static context. However, the way aggression diffuses in the network has received little attention as it…

Social and Information Networks · Computer Science 2021-08-31 Marinos Poiitis , Athena Vakali , Nicolas Kourtellis

Continuous influence maximization (CIM) generalizes the original influence maximization by incorporating general marketing strategies: a marketing strategy mix is a vector $\boldsymbol x = (x_1,\dots,x_d)$ such that for each node $v$ in a…

Optimization and Control · Mathematics 2019-11-22 Wei Chen , Weizhong Zhang , Haoyu Zhao

What are the key-features that enable an information diffusion model to explain the inherent dynamic, and often competitive, nature of real-world propagation phenomena? In this paper we aim to answer this question by proposing a novel class…

Social and Information Networks · Computer Science 2018-05-30 Antonio Caliò , Andrea Tagarelli