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Understanding how and how far information, behaviors, or pathogens spread in social networks is an important problem, having implications for both predicting the size of epidemics, as well as for planning effective interventions. There are,…

Physics and Society · Physics 2015-05-28 Jukka-Pekka Onnela , Nicholas A. Christakis

Diffusion of information, behavioral patterns or innovations follows diverse pathways depending on a number of conditions, including the structure of the underlying social network, the sensitivity to peer pressure and the influence of…

Physics and Society · Physics 2015-11-25 Zhongyuan Ruan , Gerardo Iniguez , Marton Karsai , Janos Kertesz

We present a study of information flow that takes into account the observation that an item relevant to one person is more likely to be of interest to individuals in the same social circle than those outside of it. This is due to the fact…

Statistical Mechanics · Physics 2009-11-10 Fang Wu , Bernardo A. Huberman , Lada A. Adamic , Joshua Tyler

Community structures have been identified in various complex real-world networks, for example, communication, information, internet and shareholder networks. The scaling of community size distribution indicates the heterogeneity in the…

Physics and Society · Physics 2022-07-11 Qing Yao , Bingsheng Chen , Tim S. Evans , Kim Christensen

What drives the propensity for the social network dynamics? Social influence is believed to drive both off-line and on-line human behavior, however it has not been considered as a driver of social network evolution. Our analysis suggest…

Physics and Society · Physics 2016-05-27 Yang Yang , Nitesh V. Chawla , Ryan N. Lichtenwalter , Yuxiao Dong

The importance of the ability of predict trends in social media has been growing rapidly in the past few years with the growing dominance of social media in our everyday's life. Whereas many works focus on the detection of anomalies in…

Social and Information Networks · Computer Science 2011-11-22 Yaniv Altshuler , Wei Pan , Alex Pentland

We study the dynamics of epidemic spreading processes aimed at spontaneous dissemination of information updates in populations with complex connectivity patterns. The influence of the topological structure of the network in these processes…

Statistical Mechanics · Physics 2009-11-10 Yamir Moreno , Maziar Nekovee , Alessandro Vespignani

The spread of ideas across a social network can be studied using complex contagion models, in which agents are activated by contact with multiple activated neighbors. The investigation of complex contagions can provide crucial insights into…

Social and Information Networks · Computer Science 2015-03-19 Sergey Melnik , Jonathan A. Ward , James P. Gleeson , Mason A. Porter

We study the propagation of information in social networks. To do so, we focus on a cascade model where nodes are infected with {probability $p_1$ after their first contact with the information and with probability $p_2$ at all subsequent…

Physics and Society · Physics 2009-11-13 C. de Kerchove , G. Krings , R. Lambiotte , V. D. Blondel , P. Van Dooren

We study a simple model of information propagation in social networks, where two quantities are introduced: the spread factor, which measures the average maximal fraction of neighbors of a given node that interchange information among each…

Physics and Society · Physics 2011-03-22 Pedro G. Lind , Luciano R. da Silva , José S. Andrade , Hans J. Herrmann

The dissemination of fake news intended to deceive people, influence public opinion and manipulate social outcomes, has become a pressing problem on social media. Moreover, information sharing on social media facilitates diffusion of viral…

Social and Information Networks · Computer Science 2020-08-11 Karishma Sharma , Xinran He , Sungyong Seo , Yan Liu

An enduring challenge in contagion theory is that the pathways contagions follow through social networks exhibit emergent complexities that are difficult to predict using network structure. Here, we address this challenge by developing a…

Social and Information Networks · Computer Science 2025-10-08 Fabian Tschofenig , Douglas Guilbeault

Several systems can be modeled as sets of interconnected networks or networks with multiple types of connections, here generally called multilayer networks. Spreading processes such as information propagation among users of an online social…

Social and Information Networks · Computer Science 2015-06-03 Mostafa Salehi , Rajesh Sharma , Moreno Marzolla , Matteo Magnani , Payam Siyari , Danilo Montesi

Information diffusion in online social networks is affected by the underlying network topology, but it also has the power to change it. Online users are constantly creating new links when exposed to new information sources, and in turn…

Social and Information Networks · Computer Science 2016-04-04 Mehrdad Farajtabar , Yichen Wang , Manuel Gomez Rodriguez , Shuang Li , Hongyuan Zha , Le Song

How does network structure affect diffusion? Recent studies suggest that the answer depends on the type of contagion. Complex contagions, unlike infectious diseases (simple contagions), are affected by social reinforcement and homophily.…

Social and Information Networks · Computer Science 2013-11-12 Lilian Weng , Filippo Menczer , Yong-Yeol Ahn

Cumulative effect in social contagions underlies many studies on the spread of innovation, behaviors, and influence. However, few large-scale empirical studies are conducted to validate the existence of cumulative effect in the information…

Social and Information Networks · Computer Science 2014-03-05 Peng Bao , Hua-Wei Shen , Wei Chen , Xue-Qi Cheng

Most information spreading models consider that all individuals are identical psychologically. They ignore, for instance, the curiosity level of people, which may indicate that they can be influenced to seek for information given their…

Physics and Society · Physics 2017-06-27 Didier A. Vega-Oliveros , Lilian Berton , Federico Vazquez , Francisco A. Rodrigues

The understanding and prediction of information diffusion processes on networks is a major challenge in network theory with many implications in social sciences. Many theoretical advances occurred due to stochastic spreading models.…

Physics and Society · Physics 2017-01-11 Hongrun Wu , Alex Arenas , Sergio Gómez

Studying information diffusion and the spread of goods in the real world and in many digital services can be extremely difficult since information about the information flows is challenging to accurately track. How information spreads has…

Social and Information Networks · Computer Science 2016-09-21 Jarosław Jankowski , Piotr Bródka , Juho Hamari

Predicting cascade dynamics has important implications for understanding information propagation and launching viral marketing. Previous works mainly adopt a pair-wise manner, modeling the propagation probability between pairs of users…

Social and Information Networks · Computer Science 2015-01-23 Yongqing Wang , Hua-Wei Shen , Shenghua Liu , Xue-Qi Cheng
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