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In this paper we elaborate upon a measure of node influence in social networks, which was recently proposed by Vassio et al., IEEE Trans. Control Netw. Syst., 2014. This measure quantifies the ability of the node to sway the average opinion…

Optimization and Control · Mathematics 2016-11-10 Wilbert Samuel Rossi , Paolo Frasca

Cooperative decision making is a vision of future network management and control. Distributed connection preemption is an important example where nodes can make intelligent decisions on allocating resources and controlling traffic flows for…

Machine Learning · Computer Science 2009-01-08 Sung-eok Jeon , Chuanyi Ji

Influence propagation in social networks has recently received large interest. In fact, the understanding of how influence propagates among subjects in a social network opens the way to a growing number of applications. Many efforts have…

Social and Information Networks · Computer Science 2018-01-30 Luca Luceri , Torsten Braun , Silvia Giordano

The typical algorithmic problem in viral marketing aims to identify a set of influential users in a social network, who, when convinced to adopt a product, shall influence other users in the network and trigger a large cascade of adoptions.…

Machine Learning · Computer Science 2014-04-17 Nan Du , Yingyu Liang , Maria Florina Balcan , Le Song

Adoption processes in socio-technological systems have been widely studied both empirically and theoretically. The way in which social norms, behaviors, and even items such as books, music, or other commercial or technological product…

Physics and Society · Physics 2021-04-20 Iacopo Iacopini , Vito Latora

Online social networks have been one of the most effective platforms for marketing and advertising. Through "word of mouth" effects, information or product adoption could spread from some influential individuals to millions of users in…

Social and Information Networks · Computer Science 2023-05-17 Tiantian Chen , Bin Liu , Wenjing Liu , Qizhi Fang , Jing Yuan , Weili Wu

In this paper we consider an extension of the well-known Influence Maximization Problem in a social network which deals with finding a set of k nodes to initiate a diffusion process so that the total number of influenced nodes at the end of…

Social and Information Networks · Computer Science 2019-04-19 Kübra Tanınmış , Necati Aras , İ. K. Altınel

Sensor placement for the purpose of detecting/tracking news outbreak and preventing rumor spreading is a challenging problem in a large scale online social network (OSN). This problem is a kind of subset selection problem: choosing a small…

Social and Information Networks · Computer Science 2013-12-09 Junzhou Zhao , John C. S. Lui , Don Towsley , Xiaohong Guan , Pinghui Wang

A person's decision to adopt an idea or product is often driven by the decisions of peers, mediated through a network of social ties. A common way of modeling adoption dynamics is to use threshold models, where a node may become an adopter…

Physics and Society · Physics 2014-06-30 Ville-Pekka Backlund , Jari Saramäki , Raj Kumar Pan

We consider stochastic influence maximization problems arising in social networks. In contrast to existing studies that involve greedy approximation algorithms with a 63% performance guarantee, our work focuses on solving the problem…

Social and Information Networks · Computer Science 2020-06-02 Hao-Hsiang Wu , Simge Kucukyavuz

As a fundamental structure in real-world networks, in addition to graph topology, communities can also be reflected by abundant node attributes. In attributed community detection, probabilistic generative models (PGMs) have become the…

Social and Information Networks · Computer Science 2022-05-31 Ren Ren , Jinliang Shao , Adrian N. Bishop , Wei Xing Zheng

Diffusion and propagation of information, influence and diseases take place over increasingly larger networks. We observe when a node copies information, makes a decision or becomes infected but networks are often hidden or unobserved.…

Social and Information Networks · Computer Science 2012-05-09 Manuel Gomez Rodriguez , Bernhard Schölkopf

Diffusion of information in networks is at the core of many problems in AI. Common examples include the spread of ideas and rumors as well as marketing campaigns. Typically, information diffuses at a non-linear rate, for example, if markets…

Probability · Mathematics 2024-12-04 Tobias Friedrich , Andreas Göbel , Nicolas Klodt , Martin S. Krejca , Marcus Pappik

Given a directed graph (representing a social network), the influence maximization problem is to find k nodes which, when influenced (or activated), would maximize the number of remaining nodes that get activated. In this paper, we consider…

Social and Information Networks · Computer Science 2020-12-01 Hemant Gehlot , Shreyas Sundaram , Satish V. Ukkusuri

The principle that 'the brand effect is attractive' underlies preferential attachment. Here we show that the brand effect is just one dimension of attractiveness. Another dimension is competitiveness. We firstly develop a general framework…

Physics and Society · Physics 2014-05-20 Jin-Li Guo

Social networks are increasingly being used to conduct polls. We introduce a simple model of such social polling. We suppose agents vote sequentially, but the order in which agents choose to vote is not necessarily fixed. We also suppose…

Computer Science and Game Theory · Computer Science 2013-02-08 Serge Gaspers , Victor Naroditskiy , Nina Narodytska , Toby Walsh

Suppose we have a virus or one competing idea/product that propagates over a multiple profile (e.g., social) network. Can we predict what proportion of the network will actually get "infected" (e.g., spread the idea or buy the competing…

Social and Information Networks · Computer Science 2015-04-14 Angeliki Rapti , Kostas Tsichlas , Spiros Sioutas , Giannis Tzimas

Online influence maximization aims to maximize the influence spread of a content in a social network with unknown network model by selecting a few seed nodes. Recent studies followed a non-adaptive setting, where the seed nodes are selected…

Machine Learning · Computer Science 2022-07-01 Kaixuan Huang , Yu Wu , Xuezhou Zhang , Shenyinying Tu , Qingyun Wu , Mengdi Wang , Huazheng Wang

We identify influential early adopters in a social network, where individuals are resource constrained, to maximize the spread of multiple, costly behaviors. A solution to this problem is especially important for viral marketing. The…

Social and Information Networks · Computer Science 2017-02-08 Kaushik Sarkar , Hari Sundaram

Innovation diffusion in the networked population is an essential process that drives the progress of human society. Despite the recent advances in network science, a fundamental understanding of network properties that regulate such…

Physics and Society · Physics 2023-01-03 Leyang Xue , Kai-Cheng Yang , Peng-Bi Cui , Zengru Di
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