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Analysis of temporal network data arising from online interactive social experiments is not possible with standard statistical methods because the assumptions of these models, such as independence of observations, are not satisfied. In this…
Social networks affect the diffusion of information, and thus have the potential to reduce or amplify inequality in access to opportunity. We show empirically that social networks often exhibit a much larger potential for unequal diffusion…
Network-based marketing refers to a collection of marketing techniques that take advantage of links between consumers to increase sales. We concentrate on the consumer networks formed using direct interactions (e.g., communications) between…
Detection heterogeneity is inherent to ecological data, arising from factors such as varied terrain or weather conditions, inconsistent sampling effort, or heterogeneity of individuals themselves. Incorporating additional covariates into a…
Multivariate Hawkes Processes (MHPs) are an important class of temporal point processes that have enabled key advances in understanding and predicting social information systems. However, due to their complex modeling of temporal…
The science of Human-Computer Interaction (HCI) is populated by isolated empirical findings, often tied to specific technologies, designs, and tasks. This paper proposes a formalization of user interaction observations (instead of user…
Research in network science has shown that many naturally occurring and technologically constructed networks are scale free, that means a power law degree distribution emerges from a growth model in which each new node attaches to the…
The voter model and the Axelrod model are two of the main stochastic processes that describe the spread of opinions on networks. The former includes social influence, the tendency of individuals to become more similar when they interact,…
In most real-world applications, it is seldom the case that a given observable evolves independently of its environment. In social networks, users' behavior results from the people they interact with, news in their feed, or trending topics.…
Randomized controlled experiments assess new policy impacts on performance metrics to inform launch decisions. Traditional approaches evaluate metrics independently despite correlations, and mixed results (e.g., positive revenue impact,…
We present new Bayesian methodology for consumer sales forecasting. With a focus on multi-step ahead forecasting of daily sales of many supermarket items, we adapt dynamic count mixture models to forecast individual customer transactions,…
Customer-centric marketing campaigns generate a large portion of e-commerce website traffic for Walmart. As the scale of customer data grows larger, expanding the marketing audience to reach more customers is becoming more critical for…
The principle of similarity, or homophily, is often used to explain patterns observed in complex networks such as transitivity and the abundance of triangles (3-cycles). However, many phenomena from division of labor to protein-protein…
The ever increasing adoption of mobile technologies and ubiquitous services allows to sense human behavior at unprecedented levels of details and scale. Wearable sensors are opening up a new window on human mobility and proximity at the…
Disease spreading models such as the ubiquitous SIS compartmental model and its numerous variants are widely used to understand and predict the behaviour of a given epidemic or information diffusion process. A common approach to imbue more…
We consider a network of interacting agents and we model the process of choice on the adoption of a given innovative product by means of statistical-mechanics tools. The modelization allows us to focus on the effects of direct interactions…
User profiling has long been an important problem that investigates user interests in many real applications. Some recent works regard users and their interacted objects as entities of a graph and turn the problem into a node classification…
Group fairness is a popular approach to prevent unfavorable treatment of individuals based on sensitive attributes such as race, gender, and disability. However, the reliance of group fairness on access to discrete group information raises…
What people buy is an important aspect or view of lifestyles. Studying people's shopping patterns in different urban regions can not only provide valuable information for various commercial opportunities, but also enable a better…
We introduce an agent-based acquaintance model in which social links are created by processes in which there is no explicit homophily. In spite of the homogeneous nature of the social interactions, highly-clustered social networks can…