Related papers: The Spontaneous Emergence of Social Influence in O…
The collective behaviour of people adopting an innovation, product or online service is commonly interpreted as a spreading phenomenon throughout the fabric of society. This process is arguably driven by social influence, social learning…
A fundamental feature for understanding the diffusion of innovations through a social group is the manner in which we are influenced by our own social interactions. It is usually assumed that only direct interactions, those that form our…
What drives the propensity for the social network dynamics? Social influence is believed to drive both off-line and on-line human behavior, however it has not been considered as a driver of social network evolution. Our analysis suggest…
Human activities increasingly take place in online environments, providing novel opportunities for relating individual behaviours to population-level outcomes. In this paper, we introduce a simple generative model for the collective…
Theoretical work on sequential choice and large-scale experiments in online ranking and voting systems has demonstrated that social influence can have a drastic impact on social and technological systems. Yet, the effect of social influence…
Understanding susceptibility to online influence is crucial for mitigating the spread of misinformation and protecting vulnerable audiences. This paper investigates susceptibility to influence within social networks, focusing on the…
Social influence is the process by which individuals adapt their opinion, revise their beliefs, or change their behavior as a result of social interactions with other people. In our strongly interconnected society, social influence plays a…
It is widely believed that one's peers influence product adoption behaviors. This relationship has been linked to the number of signals a decision-maker receives in a social network. But it is unclear if these same principles hold when the…
Diffusion of innovation can be interpreted as a social spreading phenomena governed by the impact of media and social interactions. Although these mechanisms have been identified by quantitative theories, their role and relative importance…
We consider a network of interacting agents and we model the process of choice on the adoption of a given innovative product by means of statistical-mechanics tools. The modelization allows us to focus on the effects of direct interactions…
How does the visual design of digital platforms impact user behavior and the resulting environment? A body of work suggests that introducing social signals to content can increase both the inequality and unpredictability of its success, but…
Social behaviors are often contagious, spreading through a population as individuals imitate the decisions and choices of others. A variety of global phenomena, from innovation adoption to the emergence of social norms and political…
Social networks have become an increasingly common abstraction to capture the interactions of individual users in a number of everyday activities and applications. As a result, the analysis of such networks has attracted lots of attention…
The rise in online social networking has brought about a revolution in social relations. However, its effects on offline interactions and its implications for collective well-being are still not clear and are under-investigated. We study…
Interpersonal influence estimation from empirical data is a central challenge in the study of social structures and dynamics. Opinion dynamics theory is a young interdisciplinary science that studies opinion formation in social networks and…
Many of today's most widely used computing applications utilize social networking features and allow users to connect, follow each other, share content, and comment on others' posts. However, despite the widespread adoption of these…
Opinion evolution and judgment revision are mediated through social influence. Based on a large crowdsourced in vitro experiment (n=861), it is shown how a consensus model can be used to predict opinion evolution in online collective…
The ever-increasing amount of information flowing through Social Media forces the members of these networks to compete for attention and influence by relying on other people to spread their message. A large study of information propagation…
Adoption of innovations, products or online services is commonly interpreted as a spreading process driven to large extent by social influence and conditioned by the needs and capacities of individuals. To model this process one usually…
Different measures have been proposed to predict whether individuals will adopt a new behavior in online social networks, given the influence produced by their neighbors. In this paper, we show one can achieve significant improvement over…