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We present a vertical introduction to campaign optimization; that is, the ability to predict the user response to an ad campaign without any users' profiles on average and for each exposed ad. In practice, we present an approach to build a…

Applications · Statistics 2015-05-12 Paolo D'Alberto

Campaigners, advertisers and activists are increasingly turning to social recommendation mechanisms, provided by social media, for promoting their products, services, brands and even ideas. However, many times, such social network based…

Social and Information Networks · Computer Science 2016-06-17 Bhushan Kotnis , Albert Sunny , Joy Kuri

Targeted marketing policies target different customers with different marketing actions. While most research has focused on training targeting policies without managerial constraints, in practice, many firms face managerial constraints when…

Optimization and Control · Mathematics 2023-12-20 Haihao Lu , Duncan Simester , Yuting Zhu

The problem of assigning tasks to workers is of long-standing fundamental importance. Examples of this include the classical problem of assigning computing tasks to nodes in a distributed computing environment, assigning jobs to robots, and…

Computer Science and Game Theory · Computer Science 2018-05-03 Chen Hajaj , Yevgeniy Vorobeychik

The Assignment problem is a fundamental and well-studied problem in the intersection of Social Choice, Computational Economics and Discrete Allocation. In the Assignment problem, a group of agents expresses preferences over a set of items,…

Data Structures and Algorithms · Computer Science 2021-05-24 Barak Steindl , Meirav Zehavi

The problem of allocating tasks to workers is of long standing fundamental importance. Examples of this include the classical problem of assigning computing tasks to nodes in a distributed computing environment, as well as the more recent…

Computer Science and Game Theory · Computer Science 2017-09-04 Chen Hajaj , Yevgeniy Vorobeychik

The problem of assigning agents to tasks is a central computational challenge in many multi-agent autonomous systems. However, in the real world, agents are not always perfect and may fail due to a number of reasons. A motivating…

Robotics · Computer Science 2020-07-02 Russell Schwartz , Pratap Tokekar

Social marketing is becoming increasingly important in contemporary business. Central to social marketing is quantifying how consumers choose between alternatives and how they influence each other. This work considers a new but simple…

Social and Information Networks · Computer Science 2014-05-05 Jeremy Chen

Complex scheduling problems require a large amount computation power and innovative solution methods. The objective of this paper is the conception and implementation of a multi-agent system that is applicable in various problem domains.…

Multiagent Systems · Computer Science 2020-04-21 Peter Hillmann , Tobias Uhlig , Gabi Dreo Rodosek , Oliver Rose

Assignment problems are a classic combinatorial optimization problem in which a group of agents must be assigned to a group of tasks such that maximum utility is achieved while satisfying assignment constraints. Given the utility of each…

Multiagent Systems · Computer Science 2024-12-23 Joshua Holder , Natasha Jaques , Mehran Mesbahi

Diverse keyword suggestions for a given landing page or matching queries to diverse documents is an active research area in online advertising. Modern search engines provide advertisers with products like Dynamic Search Ads and Smart…

Information Retrieval · Computer Science 2020-12-02 Shreya Malani , Dinesh Gaurav , Anoop Vallabhajosyula , Rahul Agrawal

We study computational questions in a game-theoretic model that, in particular, aims to capture advertising/persuasion applications such as viral marketing. Specifically, we consider a multi-agent Bayesian persuasion model where an informed…

Computer Science and Game Theory · Computer Science 2016-03-07 Yakov Babichenko , Siddharth Barman

Multi-task learning is a very challenging problem in reinforcement learning. While training multiple tasks jointly allow the policies to share parameters across different tasks, the optimization problem becomes non-trivial: It remains…

Machine Learning · Computer Science 2020-12-08 Ruihan Yang , Huazhe Xu , Yi Wu , Xiaolong Wang

Real-world decision-making tasks are generally complex, requiring trade-offs between multiple, often conflicting, objectives. Despite this, the majority of research in reinforcement learning and decision-theoretic planning either assumes…

In many applications, we want to influence the decisions of independent agents by designing incentives for their actions. We revisit a fundamental problem in this area, called GAME IMPLEMENTATION: Given a game in standard form and a set of…

Computer Science and Game Theory · Computer Science 2022-12-02 Jiehua Chen , Sebastian Vincent Haydn , Negar Layegh Khavidaki , Sofia Simola , Manuel Sorge

Social advertising (or social promotion) is an effective approach that produces a significant cascade of adoption through influence in the online social networks. The goal of this work is to optimize the ad allocation from the platform's…

Social and Information Networks · Computer Science 2015-05-14 Shaojie Tang , Jing Yuan

Bipartite b-matching, where agents on one side of a market are matched to one or more agents or items on the other, is a classical model that is used in myriad application areas such as healthcare, advertising, education, and general…

Artificial Intelligence · Computer Science 2020-02-13 Saba Ahmadi , Faez Ahmed , John P. Dickerson , Mark Fuge , Samir Khuller

This paper surveys the field of deep multiagent reinforcement learning. The combination of deep neural networks with reinforcement learning has gained increased traction in recent years and is slowly shifting the focus from single-agent to…

Machine Learning · Computer Science 2022-10-14 Annie Wong , Thomas Bäck , Anna V. Kononova , Aske Plaat

Marketing campaigns are a set of strategic activities that can promote a business's goal. The effect prediction for marketing campaigns in a real industrial scenario is very complex and challenging due to the fact that prior knowledge is…

Machine Learning · Statistics 2022-08-23 Zhixuan Chu , Hui Ding , Guang Zeng , Yuchen Huang , Tan Yan , Yulin Kang , Sheng Li

The difficulty of solving a multi-objective optimization problem is impacted by the number of objectives to be optimized. The presence of many objectives typically introduces a number of challenges that affect the choice/design of…

Artificial Intelligence · Computer Science 2021-06-08 Richard Allmendinger , Andrzej Jaszkiewicz , Arnaud Liefooghe , Christiane Tammer
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