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Advertising is a crucial component of marketing and an important way for companies to raise awareness of goods and services in the marketplace. Advertising campaigns are designed to convey a marketing image or message to an audience of…

Recommendation is a prevalent application of machine learning that affects many users; therefore, it is important for recommender models to be accurate and interpretable. In this work, we propose a method to both interpret and augment the…

There is a perennial need in the online advertising industry to refresh ad creatives, i.e., images and text used for enticing online users towards a brand. Such refreshes are required to reduce the likelihood of ad fatigue among online…

Providing appealing brand names to newly launched products, newly formed companies or for renaming existing companies is highly important as it can play a crucial role in deciding its success or failure. In this work, we propose a…

Ad exchanges are becoming an increasingly popular way to sell advertisement slots on the internet. An ad exchange is basically a spot market for ad impressions. A publisher who has already signed contracts reserving advertisement…

Recommendation systems form the center piece of a rapidly growing trillion dollar online advertisement industry. Even with numerous optimizations and approximations, collaborative filtering (CF) based approaches require real-time…

Formal Concept Analysis "FCA" is a data analysis method which enables to discover hidden knowledge existing in data. A kind of hidden knowledge extracted from data is association rules. Different quality measures were reported in the…

Predicting the probability that a user will click on a specific advertisement has been a prevalent issue in online advertising, attracting much research attention in the past decades. As a hot research frontier driven by industrial needs,…

In cost-per-click (CPC) or cost-per-impression (CPM) advertising campaigns, advertisers always run the risk of spending the budget without getting enough conversions. Moreover, the bidding on advertising inventory has few connections with…

Recommender systems have emerged as a new weapon to help online firms to realize many of their strategic goals (e.g., to improve sales, revenue, customer experience etc.). However, many existing techniques commonly approach these goals by…

Internet search results are a growing and highly profitable advertising platform. Search providers auction advertising slots to advertisers on their search result pages. Due to the high volume of searches and the users' low tolerance for…

Public opinion on recommender systems has become increasingly wary in recent years. In line with this trend, lawmakers have also started to become more critical of such systems, resulting in the introduction of new laws focusing on aspects…

Modern commercial Internet search engines display advertisements along side the search results in response to user queries. Such sponsored search relies on market mechanisms to elicit prices for these advertisements, making use of an…

Display advertising has traditionally been sold via guaranteed contracts -- a guaranteed contract is a deal between a publisher and an advertiser to allocate a certain number of impressions over a certain period, for a pre-specified price…

AI systems have increasingly become our gateways to the Internet. We argue that just as advertising has driven the monetization of web search and social media, so too will commercial incentives shape the content served by AI. Unlike…

Within a search session users often apply different search terms, as well as different variations and combinations of them. This way, they want to make sure that they find relevant information for different stages and aspects of their…

User intent understanding is a crucial step in designing both conversational agents and search engines. Detecting or inferring user intent is challenging, since the user utterances or queries can be short, ambiguous, and contextually…

Terms of service of on-line platforms too often contain clauses that are potentially unfair to the consumer. We present an experimental study where machine learning is employed to automatically detect such potentially unfair clauses.…

Recommender Systems are nowadays successfully used by all major web sites (from e-commerce to social media) to filter content and make suggestions in a personalized way. Academic research largely focuses on the value of recommenders for…

The field of Web services is an important paradigm in distributed application development. Currently, many businesses are seeking to convert their applications into web services because of its ability to promote inter-operability among…