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Blogging is a popular way of expressing opinions and discussing topics. Bloggers demonstrate different levels of commitment and most interesting are influential bloggers. Around such bloggers, the groups are forming, which concentrate users…
Centrality is one of the most studied concepts in social network analysis. There is a huge literature regarding centrality measures, as ways to identify the most relevant users in a social network. The challenge is to find measures that can…
With the growing popularity of online social media, identifying influential users in these social networks has become very popular. Existing works have studied user attributes, network structure and user interactions when measuring user…
Many works related to Twitter aim at characterizing its users in some way: role on the service (spammers, bots, organizations, etc.), nature of the user (socio-professional category, age, etc.), topics of interest , and others. However, for…
Social networking and micro-blogging services, such as Twitter, play an important role in sharing digital information. Despite the popularity and usefulness of social media, there have been many instances where corrupted users found ways to…
Like other social systems, in collaborative filtering a small number of "influential" users may have a large impact on the recommendations of other users, thus affecting the overall behavior of the system. Identifying influential users and…
We describe a methodology of rating the influence of a Twitter ac-count in this famous microblogging service. We then evaluate it over real ac-counts, under the belief that influence is not only a matter of quantity (amount of followers),…
Influential users play an important role in online social networks since users tend to have an impact on one other. Therefore, the proposed work analyzes users and their behavior in order to identify influential users and predict user…
Who are the influential people in an online social network? The answer to this question depends not only on the structure of the network, but also on details of the dynamic processes occurring on it. We classify these processes as…
Blog management is central to the digitalization of work. However, existing theories tend to focus on environmental influence rather than managerial control of a blogs attractiveness at a microlevel. This study provides an agentive account…
The dynamics of individuals is of essential importance for understanding the evolution of social systems. Most existing models assume that individuals in diverse systems, ranging from social networks to e-commerce, all tend to what is…
The influence maximization is the problem of finding a set of social network users, called influencers, that can trigger a large cascade of propagation. Influencers are very beneficial to make a marketing campaign goes viral through social…
In this paper we analyze influence in the blogosphere. Recently, influence analysis has become an increasingly important research topic, as online communities, such as social networks and e-commerce sites, playing a more and more…
The 2004 US Presidential Election cycle marked the debut of Internet-based media such as blogs and social networking websites as institutionally recognized features of the American political landscape. Using a longitudinal sample of all…
As influencers play considerable roles in social media marketing, companies increase the budget for influencer marketing. Hiring effective influencers is crucial in social influencer marketing, but it is challenging to find the right…
Data extracted from social media platforms, such as Twitter, are both large in scale and complex in nature, since they contain both unstructured text, as well as structured data, such as time stamps and interactions between users. A key…
Predicting when an individual will adopt a new behavior is an important problem in application domains such as marketing and public health. This paper examines the perfor- mance of a wide variety of social network based measurements…
In this paper, we investigate the issue of detecting the real-life influence of people based on their Twitter account. We propose an overview of common Twitter features used to characterize such accounts and their activity, and show that…
In Twitter, and other microblogging services, the generation of new content by the crowd is often biased towards immediacy: what is happening now. Prompted by the propagation of commentary and information through multiple mediums, users on…
Measuring the impact and success of human performance is common in various disciplines, including art, science, and sports. Quantifying impact also plays a key role on social media, where impact is usually defined as the reach of a user's…