Related papers: A Cultural Market Model
A new statistical based model approach to characterize a user's behavior in an Internet access link is presented. The real patterns of Internet traffic in a heterogeneous Campus Network are studied. We find three clearly different patterns…
A simulation of new product market penetration in a social environment is performed, using a spintronic model, where each element of a 3D network interacts with its first neighbors. Agents are assumed to be rational, with a perfect market…
Social media platforms are popular venues for fashion brand marketing and advertising. With the introduction of native advertising, users don't have to endure banner ads that hold very little saliency and are unattractive. Using images and…
Recommendation systems are pervasive in the digital economy. An important assumption in many deployed systems is that user consumption reflects user preferences in a static sense: users consume the content they like with no other…
The question that how cultural variation emerges has drawn lots of interest in sociological inquiry. Sociologists predominantly study such variation through the lens of social contagion, which mostly attributes cultural variation to the…
Social media influencers account for a growing share of marketing worldwide. We demonstrate the existence of a novel form of market failure in this advertising market: influencer cartels, where groups of influencers collude to increase…
The propagation of online memes is initially influenced by meme creators and secondarily by meme consumers, whose individual sharing decisions accumulate to determine total meme propagation. We characterize this as a sender/receiver…
This paper explores the relations between social ties and cultural constructs in small groups. The analysis uses cross-sectional data comprising both social networks within three art groups and semantic networks based on verbal expressions…
We develop a general model of discrete choice that incorporates peer effects in preferences and consideration sets. We characterize the equilibrium behavior and establish conditions under which all parts of the model can be recovered from a…
As scientists we like to think that modern societies and their members base their views, opinions and behaviour on scientific facts. This is not necessarily the case, even though we are all (over-) exposed to information flow through…
Communities are an important feature of social networks. In fact, it seems that communities are necessary for a social network to be efficient. However, there exist very few formal studies of the actual role of communities in social…
As AI systems enter into a growing number of societal domains, these systems increasingly shape and are shaped by user preferences, opinions, and behaviors. However, the design of AI systems rarely accounts for how AI and users shape one…
Images become an important and prevalent way to express users' activities, opinions and emotions. In a social network, individual emotions may be influenced by others, in particular by close friends. We focus on understanding how users…
It is well known that clothing fashion is a distinctive and often habitual trend in the style in which a person dresses. Clothing fashions are usually expressed with visual stimuli such as style, color, and texture. However, it is not clear…
Prosocial behaviors are encountered in the donation game, the prisoner's dilemma, relaxed social dilemmas, and public goods games. Many studies assume that the population structure is homogeneous, meaning all individuals have the same…
The historical interplay between societies are governed by many factors, including in particular spreading of languages, religion and other symbolic traits. Cultural development, in turn, is coupled to emergence and maintenance of…
This paper presents a data-driven mean-field approach to model the popularity dynamics of users seeking public attention, i.e., influencers. We propose a novel analytical model that integrates individual activity patterns, expertise in…
Understanding individual customers' sensitivities to prices, promotions, brands, and other marketing mix elements is fundamental to a wide swath of marketing problems. An important but understudied aspect of this problem is the dynamic…
We study consumer demand in large-scale retail settings with many products, multiple categories and repeated purchase behavior. While inertia and brand loyalty are well documented, existing discrete choice models typically focus on single…
It is widely believed that one's peers influence product adoption behaviors. This relationship has been linked to the number of signals a decision-maker receives in a social network. But it is unclear if these same principles hold when the…