Muhammad Raees
In sales and marketing, customer segmentation is an important tool for formulating strategies for customer treatment and supply chain management. Most segmentation implementations rely on limited criteria, such as recency, frequency, and…
While human-AI decision-making research has primarily used trust measurements to assess the practical usage of AI systems by their end-users, recent empirical evidence suggests that trust measurements do not inform users' appropriate…
Financial inclusion is a longstanding concern across underdeveloped communities, particularly for women. However, there are limited data-driven measures to first quantitatively identify such concerns and second to inform policies. In this…
Disability Services Office (DSO) professionals at higher education institutions write alt text for {visual content}. However, due to the complexity of visual content, such as HCI figures in research publications, DSO professionals can…
In object-oriented software design, various metrics predict software systems' fault proneness. Fault predictions can considerably improve the quality of the development process and the software product. In this paper, we look at the…
In our effort to implement an interactive customer segmentation tool for a global manufacturing company, we identified user experience (UX) challenges with technical implications. The main challenge relates to domain users' effort, in our…
Sentiment analysis possesses the potential of diverse applicability on digital platforms. Sentiment analysis extracts the polarity to understand the intensity and subjectivity in the text. This work uses a lexicon-based method to perform…
In today's businesses, marketing has been a central trend for growth. Marketing quality is equally important as product quality and relevant metrics. Quality of Marketing depends on targeting the right person. Technology adaptations have…
Long-distance transport plays a vital role in the economic growth of countries. However, there is a lack of systems being developed for monitoring and support of long-route vehicles (LRV). Sustainable and context-aware transport systems…
AI systems are increasingly being adopted across various domains and application areas. With this surge, there is a growing research focus and societal concern for actively involving humans in developing, operating, and adopting these…