We show how the Z boson can be generated in gluon-gluon fusion and yield two photons, via gg→Z→γγ, through massive fermion loops only, thereby contributing events to a candidate Higgs sample in the di-photon channel. A sub-leading contribution also exists from qqˉ→Z→γγ events. Assuming the Standard Model, the corresponding event rates are negligible at the LHC stages of 7, 8 TeV, given the luminosities collected therein (about 5 and 20 fb−1, respectively). Conversely, at 14 TeV, the first process become accessible for luminosities of order 300 fb−1. Finally, we show how additional fermion states entering such loops, in production, in decay or in both cases, could affect the predictions in this channel by curiously mimicking Higgs signals.