Ferromagnetism in Cr-based double perovskites is analyzed using effective model as well as simulation approach. Starting from a microscopic model proposed recently for this class of double perovskites, an effective spin-only model is derived in the limit of large exchange coupling at the B-site. Analytic expressions for the resultant exchange coupling is derived in certain limiting cases. The behaviour of this exchange is used to provide a plausible explanation for the enhanced ferromagnetic tendency as also the enigmatic increase in Curie temperature observed in Cr-based DP-s, in the series Sr2CrWO6,Sr2CrReO6 to Sr2CrOsO6. The superexchange between neighbouring B and B' sites is found to play a crucial role both in stabilizing ferromagnetism, especially in the latter two compounds, as well as increasing the Tc.