Besides the utilitarian aspects of online shopping, hedonic motivations play a significant role in shaping the shopping behavior of online users. With the increased popularity of voice-enabled devices, online shopping platforms have attempted to drive online shopping on voice. However, we explain why voice might be more suitable for the hedonic aspects of shopping. We introduce a prototype that enables such focus in a voice experience and share our findings from a qualitative study.
Cite
@article{arxiv.2502.18614,
title = {Towards Using Voice for Hedonic Shopping Motivations},
author = {Morteza Behrooz and Preetham Kolari and Fred Zaw and Lindsay Kenzig and Arnav Jhala},
journal= {arXiv preprint arXiv:2502.18614},
year = {2025}
}