Strategies for Designing Responsibly within a Capitalist Enterprise

Despite significant advances in responsible AI research, industry adoption remains limited, leaving many HCI contributions underutilized in practice. This position paper argues that current research often fails to account for the fundamental need for capitalist enterprises to create value. To achieve immediate real-world impact, responsible AI research must explore how to design responsibly within capitalism. We call for a move beyond the dichotomy of "ethics vs. business" toward a more productive framing of "ethics and business." We propose ideation as a practical design strategy for generating ethically preferable alternatives that also meet business objectives. By aligning ethics with enterprise realities, we expand the space of responsible design that can actually be built.