Special Ulrich bundles on regular surfaces with non-negative Kodaira dimension

Let $S$ be a regular surface endowed with a very ample line bundle $\mathcal O_S(h_S)$. Taking inspiration from a very recent result by D. Faenzi on $K3$ surfaces, we prove that if $\mathcal O_S(h_S)$ satisfies a short list of technical conditions, then such a polarized surface supports special Ulrich bundles of rank $2$. As applications, we deal with general embeddings of regular surfaces, pluricanonically embedded regular surfaces and some properly elliptic surfaces of low degree in $\mathbb P^N$. Finally, we also discuss about the size of the families of Ulrich bundles on $S$ and we inspect the existence of special Ulrich bundles on surfaces of low degree.