Special Ricci-Hessian equations on K\"ahler manifolds

Special Ricci-Hessian equations on K\"ahler manifolds $(M,g)$, as defined by Maschler [Ann. Global Anal. Geom. 34 (2008), 367--380] involve functions $\tau$ on $M$ and state that, for some function $\alpha$ of the real variable $\tau$, the sum of $\alpha\nabla d\tau$ and the Ricci tensor equals a functional multiple of the metric $g$, while $\alpha\nabla d\tau$ itself is assumed to be nonzero almost everywhere. Three well-known obvious ``standard'' cases are provided by (non-Einstein) gradient K\"ahler-Ricci solitons, conformally-Einstein K\"ahler metrics, and special K\"ahler-Ricci potentials. We show that, outside of these three cases, such an equation can only occur in complex dimension two and, at generic points, it must then represent one of three types, for which, up to normalizations, $\alpha=2\cot\tau$, or $\alpha=2\coth\tau$, or $\alpha=2\tanh\tau$. We also use the Cartan-K\"ahler theorem to prove that these three types are actually realized in a ``nonstandard'' way.