We adapt a well known streaming algorithm for approximating item frequencies to the matrix sketching setting. The algorithm receives the rows of a large matrix A∈Rn×m one after the other in a streaming fashion. It maintains a sketch matrix B∈R1/\eps×m such that for any unit vector x [\|Ax\|^2 \ge \|Bx\|^2 \ge \|Ax\|^2 - \eps \|A\|_{f}^2 \.] Sketch updates per row in A require O(m/\eps2) operations in the worst case. A slight modification of the algorithm allows for an amortized update time of O(m/\eps) operations per row. The presented algorithm stands out in that it is: deterministic, simple to implement, and elementary to prove. It also experimentally produces more accurate sketches than widely used approaches while still being computationally competitive.