Semisimple Frobenius structures at higher genus

We describe genus g>1 potentials of semisimple Frobenius structures. Our formula can be considered as a definition in the axiomatic context of Frobenius manifolds. In Gromov-Witten theory, it becomes a conjecture expressing higher genus GW-invariants in terms of genus 0 GW-invariants of symplectic manifolds with generically semisimple quantum cup-product. The conjecture is supported by the corresponding theorem about equivariant GW-invariants of tori actions with isolated fixed points. The parallel theory of gravitational descendents is also presented.