RUBIES: a complete census of the bright and red distant Universe with JWST/NIRSpec

We present the Red Unknowns: Bright Infrared Extragalactic Survey (RUBIES), providing JWST/NIRSpec spectroscopy of red sources selected across ~150 arcmin$^2$ from public JWST/NIRCam imaging in the UDS and EGS fields. RUBIES novel observing strategy offers a well-quantified selection function: the survey is optimised to reach high (>70%) completeness for bright and red (F150W-F444W>2) sources that are very rare. To place these rare sources in context, we simultaneously observe a reference sample of the 2<z<7 galaxy population, sampling sources at a rate that is inversely proportional to their number density in the 3D space of F444W magnitude, F150W-F444W colour, and photometric redshift. In total, RUBIES observes ~3000 targets across $1<z_{phot}<10$ with both the PRISM and G395M dispersers, and ~1500 targets at $z_{phot}>3$ using only the G395M disperser. The RUBIES data reveal a highly diverse population of red sources that span a broad redshift range ($z_{spec}\sim1-9$), with photometric redshift scatter and outlier fraction that are 3 times higher than for similarly bright sources that are less red. This diversity is not apparent from the photometric SEDs. Only spectroscopy reveals that the SEDs encompass a mixture of galaxies with dust-obscured star formation, extreme line emission, a lack of star formation indicating early quenching, and luminous active galactic nuclei. As a first demonstration of our broader selection function we compare the stellar masses and rest-frame U-V colours of the red sources and our reference sample: red sources are typically more massive ($M_*\sim10^{10-11.5} M_\odot$) across all redshifts. However, we find that the most massive systems span a wide range in U-V colour. We describe our data reduction procedure and data quality, and publicly release the reduced RUBIES data and vetted spectroscopic redshifts of the first half of the survey through the DJA.