Rectifiability via a square function and Preiss' theorem

Let $E$ be a set in $\mathbb R^d$ with finite $n$-dimensional Hausdorff measure $H^n$ such that $\liminf_{r\to0}r^{-n} H^n(B(x,r)\cap E)>0$ for $H^n$-a.e. $x\in E$. In this paper it is shown that $E$ is $n$-rectifiable if and only if $$\int_0^1 \left|\frac{H^n(B(x,r)\cap E)}{r^n} - \frac{H^n(B(x,2r)\cap E)}{(2r)^n}\right|^2\,\frac{dr}r < \infty$$ for $H^n$-a.e. $x\in E$; and also if and only if $$\lim_{r\to0}\left(\frac{H^n(B(x,r)\cap E)}{r^n} - \frac{H^n(B(x,2r)\cap E)}{(2r)^n}\right) = 0$$ for $H^n$-a.e. $x\in E$. Other more general results involving Radon measures are also proved.