Rational maps between varieties associated to central simple algebras

In this paper we show that if two central simple $k$-algebras generate the same cyclic subgroup in $\mathrm{Br}(k)$, then there are rational maps between varieties associated to these algebras, such as Brauer--Severi varieties, norm hypersurfaces and symmetric powers. In some cases we even have rational embeddings. We also relate the obtained results to the Amitsur conjecture.