Rank $r$ DT theory from rank $0$

Fix a Calabi-Yau 3-fold $X$ satisfying the Bogomolov-Gieseker conjecture of Bayer-Macr\`i-Toda, such as the quintic 3-fold. We express Joyce's generalised DT invariants counting Gieseker semistable sheaves of any rank $r\ge1$ on $X$ in terms of those counting sheaves of rank 0 and pure dimension 2. The basic technique is to reduce the ranks of sheaves by replacing them by the cokernels of their Mochizuki/Joyce-Song pairs and then use wall crossing to handle their stability.