Product sets cannot contain long arithmetic progressions

Let $B$ be a set of natural numbers of size $n$. We prove that the length of the longest arithmetic progression contained in the product set $B.B = \{bb'| \, b, b' \in B\}$ cannot be greater than $O(\frac{n\log^2 n}{\log \log n})$ and present an example of a product set containing an arithmetic progression of length $\Omega(n \log n)$. For sets of complex numbers we obtain the upper bound $O(n^{3/2})$.