Polynomial effective equidistribution

We prove effective equidistribution theorems, with polynomial error rate, for orbits of the unipotent subgroups of $\operatorname{SL}_2(\mathbb R)$ in arithmetic quotients of $\operatorname{SL}_2(\mathbb C)$ and $\operatorname{SL}_2(\mathbb R)\times\operatorname{SL}_2(\mathbb R)$. The proof is based on the use of a Margulis function, tools from incidence geometry, and the spectral gap of the ambient space.