$p$-adic estimates for multiplicative character sums

This article is an expanded version of the talk given by the first author at the conference "Exponential sums over finite fields and applications" (ETH, Z\"urich, November, 2010). We state some conjectures on archimedian and $p$-adic estimates for multiplicative character sums over smooth projective varieties. We also review some of the results of J. Dollarhide, which formed the basis for these conjectures. Applying his results, we prove one of the conjectures when the smooth projective variety is ${\mathbb P}^n$ itself.