Optical/Multiwavelength Observations of GRB Afterglows

I review gamma-ray burst optical/multiwavelength afterglow observations since 1997, when the first counterparts to GRBs were discovered. I discuss what we have learned from multiwavelength observations of GRB afterglows in relation to the `standard' fireball plus relativistic blast-wave models. To first order the `standard' model describes the afterglow observations well, but a wealth of information can be gathered from the deviations of GRB afterglow observations from this `standard' model. These deviations provide information on the nature of the progenitor and on the physics of GRB production. In particular I focus on the possible connection of GRBs to supernovae, on jet and circumstellar wind models, on the early-time afterglow, and on the emission from the reverse shock.