Online Evaluation for Effective Web Service Development
Abstract
Development of the majority of the leading web services and software products today is generally guided by data-driven decisions based on evaluation that ensures a steady stream of updates, both in terms of quality and quantity. Large internet companies use online evaluation on a day-to-day basis and at a large scale. The number of smaller companies using A/B testing in their development cycle is also growing. Web development across the board strongly depends on quality of experimentation platforms. In this tutorial, we overview state-of-the-art methods underlying everyday evaluation pipelines at some of the leading Internet companies. Software engineers, designers, analysts, service or product managers --- beginners, advanced specialists, and researchers --- can learn how to make web service development data-driven and do it effectively.
Cite
@article{arxiv.1809.00661,
title = {Online Evaluation for Effective Web Service Development},
author = {Roman Budylin and Alexey Drutsa and Gleb Gusev and Pavel Serdyukov and Igor Yashkov},
journal= {arXiv preprint arXiv:1809.00661},
year = {2018}
}