On the cohomology algebra of free loop spaces

Let $X$ be a simply connected space and $\Bbb K$ be any field. The normalized singular cochains $N^*(X; {\Bbb K})$ admit a natural strongly homotopy commutative algebra structure, which induces a natural product on the Hochschild homology $HH_* N^*X$ of the space $X$. We prove that, endowed with this product, $HH_*N^*X$ is isomorphic to the cohomology algebra of the free loop space of $X$ with coefficients in $\Bbb K$. We also show how to construct a simpler Hochschild complex which allows direct computation.