Novel Effects in B System: From SUSY to Intrinsic Charm

We have entered the era of BaBar, Belle and Tevatron competition; with new hardware and unprecedented statistics reach, we must be prepared for discovering new phenomena. While these unfoldings could be coming from new physics, it could also come about as new tricks from old. We illustrate new physics with generic $bsg$ dipole and its impact on $\sin2\Phi_{\phi K_S}$, and at a deeper level, the marriage of flavor symmetries and SUSY, which could impact on $B_d$, $B_s$ and $D^0$ mixings and CP violation, and possibility of a light $\widetilde{sb}$ squark. As simple unfolding, we touch upon charmless $B \to$ baryonic pair decay, with or without an associated $\eta^\prime/\gamma$. We close with the possible spectacular signal of $B\to J/\psi D\pi$ as a flabbergasting new trick from nonperturbative QCD: intrinsic charm of $B$.