We embed the covariant, gauge-invariant gravitational radiation criteria of Fern\'andez-\'Alvarez and Senovilla, based in terms of conformal geometry and the Bel-Robinson tensor, into the hydrodynamic framework of gauge/gravity duality. This construction uncovers a direct correspondence between bulk gravitational waves and dissipative processes in the boundary theory, from which a natural notion of entropy production emerges. We further analyze a smooth flat limit in which the dual fluid becomes Carrollian, with dissipation governed by Carroll-covariant tensors. As an example, we apply our framework to the Robinson-Trautman family of solutions.