Non-perturbative reheating and Nnaturalness

We study models in which reheating happens only through non-perturbative processes. The energy transferred can be exponentially suppressed unless the inflaton is coupled to a particle with a parametrically small mass. Additionally, in some models a light scalar with a negative mass squared parameter leads to much more efficient reheating than one with a positive mass squared of the same magnitude. If a theory contains many sectors similar to the Standard Model coupled to the inflaton via their Higgses, such dynamics can realise the Nnaturalness solution to the hierarchy problem. A sector containing a light Higgs with a non-zero vacuum expectation value is dominantly reheated and there is little energy transferred to the other sectors, consistent with cosmological constraints. The inflaton must decouple from other particles and have a flat potential at large field values, in which case the visible sector UV cutoff can be raised to 10 TeV in a simple model.